Discord

Company United States

Discord is a company in social networks and media platforms founded in 2012 (as Hammer & Chisel); Discord launched May 2015^[1] and based in San Francisco, California^[1]. It has 501 (2025) employees^[1].

“Discord is great for playing games and chilling with friends, or even building a worldwide community. Customize your own space to talk, play, and hang out.”

Founded: 2012 (as Hammer & Chisel); Discord launched May 2015
Employees: 501 (2025)
Sources: 72 sites

Map

Open any part to see its primitives and how many components sit in each. Pick a node for its flows, drag to move, pinch or scroll to zoom, or go full screen.

You are seeing the 8 parts and their primitives. A free account opens all 28 components, 21 numbers and 11 flows, each with its source.

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Demand: winning customers

4 of 6 mapped

Supply: making or delivering the offer

3 of 8 mapped

Customers: keeping them

2 of 5 mapped

Money: getting paid and paying

2 of 7 mapped

People: who does the work

4 of 6 mapped

Systems: tools and data

2 of 6 mapped

Control: rules the company runs under

1 of 5 mapped

Direction: deciding where it goes

2 of 4 mapped

Automation potential

1 of 20 mapped parts are mostly run on software by peers

An estimate per primitive from organizations mapped on the Universal schema: how many run it on software. Hover a level for its counts.

Integrations15 of 15 on softwareHighEstimate
Lead generation6 of 25 on softwareMediumEstimate
Billing and invoicing0 of 16 on softwareLowEstimate
Cash and treasury0 of 12 on softwareLowEstimate
Contracts0 of 7 on softwareLowEstimate
Customer data1 of 38 on softwareLowEstimate
Governance and decision rights0 of 82 on softwareLowEstimate
Hiring0 of 18 on softwareLowEstimate
Market and positioning0 of 79 on softwareLowEstimate
Org structure0 of 48 on softwareLowEstimate
Policies and culture0 of 20 on softwareLowEstimate
Pricing0 of 25 on softwareLowEstimate

and 8 more on the industry page

Parts of the business

Every part of the business with the primitives in it: how many components the public map holds on each, and what is not mapped yet.

20 primitives mapped in 8 parts · 27 with nothing found yet

People5
Process10
Software1
Data2
Decisions10

Demand
winning customers
4 of 6 primitives mapped · 5 components
- Market and positioning2
- Contracts1
- Lead generation1
- Pricing1
Not mapped yet (2)
- Sales
- Proposals and quoting
Supply
making or delivering the offer
3 of 8 primitives mapped · 8 components
- Product or service design5
- Suppliers and partners2
- Quality control1
Not mapped yet (5)
- Planning and scheduling
Customers
keeping them
2 of 5 primitives mapped · 2 components
- Customer data1
- Customer service and support1
Not mapped yet (3)
- Customer onboarding
- Account management
- Retention and renewal
Money
getting paid and paying
2 of 7 primitives mapped · 2 components
- Billing and invoicing1
- Cash and treasury1
Not mapped yet (5)
- Collections and receivables
- Payments and payables
- Payroll
- Accounting and close
People
who does the work
4 of 6 primitives mapped · 5 components
- Org structure2
- Hiring1
- Policies and culture1
- Scheduling and capacity1
Systems
tools and data
2 of 6 primitives mapped · 2 components
- Integrations1
- Security and access1
Not mapped yet (4)
- Core system of record
- Communication tools
- Reporting and dashboards
- Data management
Control
rules the company runs under
1 of 5 primitives mapped · 1 component
- Regulatory compliance1
Not mapped yet (4)
- Licences and registrations
- Insurance and risk
- Legal and contracts administration
- Health, safety and environment
Direction
deciding where it goes
2 of 4 primitives mapped · 3 components
- Governance and decision rights2
- Strategy and goals1
Not mapped yet (2)
- Management cadence
- Learning and improvement

The 28 components behind these counts, with what each one is and where it was found, are on the full public map.Sign in free to see

Flows

What moves between the parts: money, information, work, material, energy and control. Select a node on the map and switch to Flows to follow one.

By type

Money5
Information3
Control2
Work1

Busiest routes between parts

Customers: keeping them → Supply: making or delivering the offer4
Customers: keeping them → Demand: winning customers1
Demand: winning customers → Demand: winning customers1
Demand: winning customers → Customers: keeping them1
Supply: making or delivering the offer → Demand: winning customers1
Supply: making or delivering the offer → Systems: tools and data1

Each of the 11 flows, from which component to which, with its source.Sign in free to see

Automation potential

1 of 20 mapped parts are mostly run on software by peers

An estimate per primitive from organizations mapped on the Universal schema: how many run it on software. Hover a level for its counts.

Integrations15 of 15 on softwareHighEstimate
Lead generation6 of 25 on softwareMediumEstimate
Billing and invoicing0 of 16 on softwareLowEstimate
Cash and treasury0 of 12 on softwareLowEstimate
Contracts0 of 7 on softwareLowEstimate
Customer data1 of 38 on softwareLowEstimate
Governance and decision rights0 of 82 on softwareLowEstimate
Hiring0 of 18 on softwareLowEstimate
Market and positioning0 of 79 on softwareLowEstimate
Org structure0 of 48 on softwareLowEstimate
Policies and culture0 of 20 on softwareLowEstimate
Pricing0 of 25 on softwareLowEstimate

and 8 more on the industry page

Discord

Map

1 of 20 mapped parts are mostly run on software by peers

Parts of the business

Demand

Supply

Customers

Money

People

Systems

Control

Direction

Software and interfaces

Flows

Deepen this profile

1 of 20 mapped parts are mostly run on software by peers