Software sold as a product or a subscription. This is its own schema, version 2.
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Free to map your own company · Members $300 a year| Parameter | Primitive | Type | Unit | Companies | Median | Range |
|---|---|---|---|---|---|---|
Sign-up to paid conversion | Pipeline generation | Percent | % | 0 | — | — |
Win rate on qualified opportunities | Sales | Percent | % | 0 | — | — |
Sales cycle | Sales | Number | days | 0 |
Median and range are shown once 3 or more companies on Software & SaaS and below have published a number; each company counts once.
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Average revenue per account | Packaging and pricingPremium | Money | USD per month | Members | Members | — |
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Average discount off list | Packaging and pricingPremium | Percent | % | Members | Members | — |
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Automated test coverage | Testing and QA | Percent | % | 0 | — | — |
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Roadmap items delivered in the quarter | Product roadmap | Percent | % | 0 | — | — |
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Roadmap driven by customer requests | Product roadmap | Percent | % | 0 | — | — |
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Deploys per week | Engineering delivery | Number | deploys | 0 | — | — |
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Lead time for changes | Engineering delivery | Number | days | 0 | — | — |
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Change failure rate | Engineering delivery | Percent | % | 0 | — | — |
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Customer-facing releases per month | Releases and change communication | Number | releases | 0 | — | — |
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Releases rolled back | Releases and change communication | Percent | % | 0 | — | — |
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Uptime | Uptime and incidents | Percent | % | 0 | — | — |
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Mean time to restore | Uptime and incidents | Number | minutes | 0 | — | — |
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Severe incidents per quarter | Uptime and incidents | Number | incidents | 0 | — | — |
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First response time | Customer support | Number | hours | 0 | — | — |
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Customer satisfaction | Customer support | Percent | % | 0 | — | — |
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Activation rate | Onboarding and activationPremium | Percent | % | Members | Members | — |
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Time to first value | Onboarding and activationPremium | Number | days | Members | Members | — |
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Gross revenue retention | Churn and expansionPremium | Percent | % | Members | Members | — |
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Net revenue retention | Churn and expansionPremium | Percent | % | Members | Members | — |
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Monthly logo churn | Churn and expansionPremium | Percent | % | Members | Members | — |
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Burn multiple | Plan and burn | Number | ratio | 0 | — | — |
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Monthly recurring revenue | Subscription billingPremium | Money | USD per month | Members | Members | — |
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Failed payments recovered | Subscription billingPremium | Percent | % | Members | Members | — |
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Acquisition cost payback | Unit economicsPremium | Number | months | Members | Members | — |
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Lifetime value to acquisition cost | Unit economicsPremium | Number | ratio | Members | Members | — |
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Gross margin | Unit economicsPremium | Percent | % | Members | Members | — |
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Hosting cost as share of revenue | Cloud and hosting costs | Percent | % | 0 | — | — |
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Accounts active weekly | Product analytics | Percent | % | 0 | — | — |
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Usage visible to sales and success | Product analytics | Yes / no | — | 0 | — | — |
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Security assurance held | Data protection and security assurance | Choice none · self-assessed · independent audit · multiple audits | — | 0 | — | — |
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Days to answer a security review | Data protection and security assurance | Number | days | 0 | — | — |
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Counts of what public research has found and sourced, each part with its source on the organization’s profile. They say what is known, not how much of the industry exists.
Focused research on the organizations with the fewest mapped parts in software & saas; what it finds is public for everyone.