Information & media

Publishing, software, broadcasting, telecoms and data: content and access sold by subscription, advertising or licence. It has no schema of its own: companies here are mapped on the Universal schema, and what it does not cover is recorded as gaps.

Baseline: Universal v1
Inherited from: Universal
Companies mapped: 0 of 0
Primitives: 47 in 8 parts
Last updated: Nov 2, 2026

Below itMotion Picture and Sound Recording Industries Publishing Industries Broadcasting and Content Providers Telecommunications Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Web Search Portals, Libraries, Archives, and Other Information Services Creator businesses

47 primitives

Primitive	Part	Layer	Description	Parameters	Coverage
Market and positioning market_positioning	Demand: winning customers	Decisions	Who the company serves and why they pick it.	0	—
Lead generation lead_generation	Demand: winning customers	Process	How demand finds the company.	0	—

Coverage: the share of the 0 companies mapped in public on Information & media and below that have the primitive mapped. Primitives are matched by key, so companies on earlier versions count.

47 primitives

Primitive	Part	Layer	Description	Parameters	Coverage
Market and positioning market_positioning	Demand: winning customers	Decisions	Who the company serves and why they pick it.	0	—
Lead generation lead_generation	Demand: winning customers	Process	How demand finds the company.	0	—

Coverage: the share of the 0 companies mapped in public on Information & media and below that have the primitive mapped. Primitives are matched by key, so companies on earlier versions count.