System Atlas

Lead generation → sales (information flow)

Workflows that drive an outcome from step to step. Process steps that hand work to each other.

Cross-industryRun by organizations in 12 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.

Organizations running it
35
Of their industry
0%
The pattern
What every instance has, in order
  1. Process
    Lead generation
    in 100% of instances
    information
  2. People
    Sales
    in 100% of instances
    then
  3. Process
    Product or service design
    in 94% of instances
    information
  4. Decisions
    Market and positioning
    in 100% of instances

Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.

Structure
Element
Share of instances
Companies
Lead generation
100%
35
Product or service design
94%
33
Variant · where they differ
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.

Couplings · what comes together
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.

Entropy
Where it runs rough

Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.

  • Sales20 findings
    Dependency 10 · Manual hand-off 7 · Bottleneck 2 · Informal channel 1 · at 19 companies
  • Suppliers and partners13 findings
    Dependency 13 · at 12 companies
  • Pricing6 findings
    Manual hand-off 3 · Tacit rule 2 · Dependency 1 · at 6 companies
  • Customer service and support5 findings
    Dependency 2 · Manual hand-off 2 · Tacit rule 1 · at 5 companies
  • Customer onboarding4 findings
    Dependency 3 · Bottleneck 1 · at 4 companies
  • Logistics and fulfilment4 findings
    Dependency 3 · Informal channel 1 · at 3 companies
  • Quality control4 findings
    Dependency 3 · Manual hand-off 1 · at 4 companies
  • Billing and invoicing2 findings
    Manual hand-off 2 · at 2 companies
Seen across
Where it holds
Business model
  • product6%
  • subscription6%
  • asset3%
Size
  • 201-500 people11%
  • 51-200 people11%
  • 1000+ people6%
  • 11-50 people3%
  • 501-1000 people3%
Region
  • United States23%
  • San Francisco, United States9%
  • Japan6%
  • North America6%
  • United Kingdom6%
  • Colorado, USA (headquarters); Oxfordshire, United Kingdom3%
Instances
The 35 companies it was seen at
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.