Lead generation → sales (information flow)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 11 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 33
- Of their industry
- 0%
The pattern
What every instance has, in order
- ProcessLead generationin 100% of instancesinformation
- PeopleSalesin 100% of instancesthen
- DecisionsStrategy and goalsin 91% of instancescontrol
- ProcessProduct or service designin 94% of instancesinformation
- DecisionsMarket and positioningin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Hiring
79%
26
Customer onboarding
70%
23
Learning and improvement
42%
14
Billing and invoicing
36%
12
Quality control
33%
11
Logistics and fulfilment
33%
11
Onboarding and training
33%
11
Proposals and quoting
27%
9
Uptime and incidents
21%
7
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales18 findingsDependency 8 · Manual hand-off 7 · Bottleneck 2 · Informal channel 1 · at 17 companies
- Suppliers and partners13 findingsDependency 13 · at 12 companies
- Pricing6 findingsManual hand-off 3 · Tacit rule 2 · Dependency 1 · at 6 companies
- Customer onboarding4 findingsDependency 3 · Bottleneck 1 · at 4 companies
- Quality control4 findingsDependency 3 · Manual hand-off 1 · at 4 companies
- Customer service and support4 findingsDependency 2 · Manual hand-off 1 · Tacit rule 1 · at 4 companies
- Logistics and fulfilment3 findingsDependency 3 · at 2 companies
- Billing and invoicing2 findingsManual hand-off 2 · at 2 companies
Seen across
Where it holds
Industries
Business model
- subscription6%
- asset3%
- product3%
Size
- 201-500 people12%
- 51-200 people12%
- 1000+ people6%
- 11-50 people3%
- 501-1000 people3%
Region
- United States24%
- San Francisco, United States9%
- North America6%
- United Kingdom6%
- Colorado, USA (headquarters); Oxfordshire, United Kingdom3%
- France3%
Instances
The 33 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.