System Atlas

Product or service design → lead generation → sales

Workflows that drive an outcome from step to step. Process steps that hand work to each other.

Cross-industryRun by organizations in 10 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.

Organizations running it
20
Of their industry
0%
The pattern
What every instance has, in order
  1. Process
    Product or service design
    in 95% of instances
    then
  2. Process
    Lead generation
    in 100% of instances
    information
  3. People
    Sales
    in 100% of instances

Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.

Structure
Element
Share of instances
Companies
Org structure
70%
14
Suppliers and partners
65%
13
Customer service and support
40%
8
Variant · where they differ
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.

Couplings · what comes together
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.

Entropy
Where it runs rough

Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.

  • Sales6 findings
    Manual hand-off 4 · Dependency 1 · Informal channel 1 · at 5 companies
  • Production or delivery3 findings
    Dependency 3 · at 3 companies
  • Pricing3 findings
    Manual hand-off 2 · Tacit rule 1 · at 3 companies
  • Suppliers and partners3 findings
    Dependency 3 · at 3 companies
  • Customer onboarding2 findings
    Dependency 2 · at 2 companies
  • Billing and invoicing1 finding
    Manual hand-off 1 · at 1 company
  • Governance and decision rights1 finding
    Dependency 1 · at 1 company
  • Licences and registrations1 finding
    Dependency 1 · at 1 company
Seen across
Where it holds
Business model
  • product35%
  • subscription20%
  • asset5%
  • marketplace5%
  • service5%
Size
  • 1000+ people40%
  • 201-500 people10%
  • 11-50 people5%
Region
  • United States45%
  • Canada5%
  • China5%
  • France5%
  • Germany / United States5%
  • Los Angeles, California, United States5%
Instances
The 20 companies it was seen at
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.