Product or service design → lead generation → sales
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 10 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 20
- Of their industry
- 0%
The pattern
What every instance has, in order
- ProcessProduct or service designin 95% of instancesthen
- ProcessLead generationin 100% of instancesinformation
- PeopleSalesin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Production or delivery
65%
13
Customer onboarding
50%
10
Logistics and fulfilment
40%
8
Quality control
35%
7
Learning and improvement
30%
6
Proposals and quoting
25%
5
Billing and invoicing
25%
5
Planning and scheduling
20%
4
Onboarding and training
20%
4
Reporting and dashboards
45%
9
Customer data
40%
8
Data management
30%
6
Inventory and assets
25%
5
Legal and contracts administration
20%
4
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales6 findingsManual hand-off 4 · Dependency 1 · Informal channel 1 · at 5 companies
- Production or delivery3 findingsDependency 3 · at 3 companies
- Pricing3 findingsManual hand-off 2 · Tacit rule 1 · at 3 companies
- Suppliers and partners3 findingsDependency 3 · at 3 companies
- Customer onboarding2 findingsDependency 2 · at 2 companies
- Billing and invoicing1 findingManual hand-off 1 · at 1 company
- Governance and decision rights1 findingDependency 1 · at 1 company
- Licences and registrations1 findingDependency 1 · at 1 company
Seen across
Where it holds
Industries
Business model
- product35%
- subscription20%
- asset5%
- marketplace5%
- service5%
Size
- 1000+ people40%
- 201-500 people10%
- 11-50 people5%
Region
- United States45%
- Canada5%
- China5%
- France5%
- Germany / United States5%
- Los Angeles, California, United States5%
Instances
The 20 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.