CompanyB2B SaaSUnited States

Sprout Social

Company United States

Sprout Social is a company in b2b saas founded in 2010-04^[1] and based in 131 South Dearborn St., Suite 700, Chicago, Illinois^[2].

“Maximize your social ROI with Sprout Social, trusted by 30k+ brands. Power everything from publishing and engagement to analytics and influencer marketing.”^[3]

Founded: 2010-04
Employees: 1000+
Sources: 54 sites

Map

Open any part to see its primitives and how many components sit in each. Pick a node for its flows, drag to move, pinch or scroll to zoom, or go full screen.

You are seeing the 8 parts and their primitives. A free account opens all 24 components, 21 numbers and 4 flows, each with its source.

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Demand: winning customers

3 of 6 mapped

Supply: making or delivering the offer

2 of 12 mapped

Customers: keeping them

2 of 7 mapped

Money: getting paid and paying

0 of 10 mapped

People: who does the work

1 of 6 mapped

Systems: tools and data

4 of 7 mapped

Control: rules the company runs under

0 of 6 mapped

Direction: deciding where it goes

2 of 4 mapped

Automation potential

1 of 14 mapped parts are mostly run on software by peers

An estimate per primitive from organizations mapped on the Software & SaaS schema: how many run it on software. Hover a level for its counts.

Core system of record9 of 9 on softwareHighEstimate
Integrations2 of 85 mapped; too few to readHighLayer only
Product management19 of 72 on softwareMediumEstimate
Product analytics4 of 85 mapped; too few to readMediumLayer only
Churn and expansion0 of 5 on softwareLowEstimate
Customer data0 of 5 on softwareLowEstimate
Governance and decision rights0 of 19 on softwareLowEstimate
Metrics and board reporting0 of 10 on softwareLowEstimate
Org structure0 of 14 on softwareLowEstimate
Packaging and pricing0 of 9 on softwareLowEstimate
Pipeline generation0 of 9 on softwareLowEstimate
Sales0 of 7 on softwareLowEstimate

and 2 more on the industry page

Parts of the business

Every part of the business with the primitives in it: how many components the public map holds on each, and what is not mapped yet.

14 primitives mapped in 8 parts · 44 with nothing found yet

People3
Process9
Software2
Data5
Decisions5

Demand
winning customers
3 of 6 primitives mapped · 3 components
- Packaging and pricing1
- Pipeline generation1
- Sales1
Not mapped yet (3)
- Ideal customer and positioning
- Quotes and order forms
- Subscription agreements
Supply
making or delivering the offer
2 of 12 primitives mapped · 9 components
- Product management8
- Suppliers and partners1
Not mapped yet (10)
- Sprint and capacity planning
- Procurement
Customers
keeping them
2 of 7 primitives mapped · 2 components
- Churn and expansion1
- Customer data1
Not mapped yet (5)
- Implementation
- Customer support
- Customer success
- Renewals
Money
getting paid and paying
0 of 10 primitives mapped · 0 components
Not mapped yet (10)
- Invoicing
- Collections and receivables
- Payments and payables
- Payroll
- Revenue recognition and close
- Plan and burn
- Cash and treasury
- Subscription billing
People
who does the work
1 of 6 primitives mapped · 1 component
- Org structure1
Not mapped yet (5)
- Hiring
- Onboarding and training
- Performance and pay
- Scheduling and capacity
- Policies and culture
Systems
tools and data
4 of 7 primitives mapped · 5 components
- Metrics and board reporting2
- Core system of record1
- Integrations1
- Product analytics
Control
rules the company runs under
0 of 6 primitives mapped · 0 components
Not mapped yet (6)
- Licences and registrations
- Regulatory compliance
- Insurance and risk
- Legal and contracts administration
- Health, safety and environment
- Data protection and security assurance
Direction
deciding where it goes
2 of 4 primitives mapped · 4 components
- Governance and decision rights3
- Strategy and goals1
Not mapped yet (2)
- Management cadence
- Learning and improvement

The 24 components behind these counts, with what each one is and where it was found, are on the full public map.Sign in free to see

Flows

What moves between the parts: money, information, work, material, energy and control. Select a node on the map and switch to Flows to follow one.

By type

Information2
Money1
Work1

Busiest routes between parts

Customers: keeping them → Demand: winning customers1
Demand: winning customers → Customers: keeping them1
Supply: making or delivering the offer → Systems: tools and data1
Systems: tools and data → Systems: tools and data1

Each of the 4 flows, from which component to which, with its source.Sign in free to see

Dimensions

What the map shows most

TechnicalStrong
InformationModerate
HumanModerate
TimeModerate
SpatialModerate
EnergyModerate
EconomicModerate
ScaleFaint
PowerFaint
EntropyFaint

Reading the map

What each box means

VerifiedConfirmed by the organization or a primary source
Self-reportedStated by the organization, not checked
InferredRead from public signals by research
Not mappedPart of the industry schema, nothing found yet
LockedExists on the map; opens with a free account or as a Member

Automation potential

1 of 14 mapped parts are mostly run on software by peers

An estimate per primitive from organizations mapped on the Software & SaaS schema: how many run it on software. Hover a level for its counts.

Core system of record9 of 9 on softwareHighEstimate
Integrations2 of 85 mapped; too few to readHighLayer only
Product management19 of 72 on softwareMediumEstimate
Product analytics4 of 85 mapped; too few to readMediumLayer only
Churn and expansion0 of 5 on softwareLowEstimate
Customer data0 of 5 on softwareLowEstimate
Governance and decision rights0 of 19 on softwareLowEstimate
Metrics and board reporting0 of 10 on softwareLowEstimate
Org structure0 of 14 on softwareLowEstimate
Packaging and pricing0 of 9 on softwareLowEstimate
Pipeline generation0 of 9 on softwareLowEstimate
Sales0 of 7 on softwareLowEstimate

and 2 more on the industry page

Sprout Social

Map

1 of 14 mapped parts are mostly run on software by peers

Parts of the business

Demand

Supply

Customers

Money

People

Systems

Control

Direction

Software and interfaces

Flows

Deepen this profile

1 of 14 mapped parts are mostly run on software by peers