CompanyB2B SaaSUnited States

Later

Company United States

Later is a company in b2b saas founded in 2,014^[1] and based in Boston, Massachusetts^[1].

“Influencer marketing built for creators and trusted by brands. Run campaigns, manage social media, and track performance with AI-powered insights.”^[2]

Founded: 2,0143 Nov 2026
Sources: 43 sites

Similar organizations6

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Each with its fit to Later, from 0 to 100%: how close it is in what it does, its industry, the distinctive parts both public maps hold, and size and region. 85% and above is a direct peer, 70 to 85 close, 60 to 70 related; under 65 is left out, so there may be few. Open a row for its breakdown.

96%
Direct peer
Sprout SocialCompany · B2B SaaS · United States
Company · B2B SaaS · United States
Maximize your social ROI with Sprout Social, trusted by 30k+ brands. Power everything from publishing and engagement to analytics and influencer marketing.

Very close in what it does · Same segment · 7 distinctive shared parts · Same countryWhy 96%

Component	Match	Weight	Adds
What it doesHow close what it says it does reads to Later's, against an ordinary organization.	100%	60%	+60.0
IndustrySame segment	92%	30%	+27.5
Shared parts7 distinctive parts on both public maps.	75%	5%	+3.7
Size & regionCountry same · size not known for both · model same.	100%	5%	+5.0
Fit			96%

Fit = Σ weight × match over the components known for both, the weights re-scaled to 100%. Unknown is left out, never counted as a difference.

87%

Direct peer

HighLevelCompany · B2B SaaS

Company · B2B SaaS

InferredThe AI-powered business operating system. HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients.

Close in what it does · Same segmentWhy 87%

Component	Match	Weight	Adds
What it doesHow close what it says it does reads to Later's, against an ordinary organization.	85%	67%	+56.6
IndustrySame segment	92%	33%	+30.6
Shared partsNeeds a public map on both sides: left out.	n/a	—	—
Size & regionNeither size, country nor business model known for both: left out.	n/a	—	—
Fit			87%

Fit = Σ weight × match over the components known for both, the weights re-scaled to 100%. Unknown is left out, never counted as a difference.

Parts: 1

79%

GenesysCompany · Software Publishers · United States

Company · Software Publishers · United States

Customer experience company

Very close in what it does · Same industry · 1 distinctive shared part · Same countryWhy 79%

Component	Match	Weight	Adds
What it doesHow close what it says it does reads to Later's, against an ordinary organization.	96%	60%	+57.7
IndustrySame industry	53%	30%	+15.9
Shared parts1 distinctive part on both public maps.	13%	5%	+0.7
Size & regionCountry same · size not known for both · model not known for both.	100%	5%	+5.0
Fit			79%

Fit = Σ weight × match over the components known for both, the weights re-scaled to 100%. Unknown is left out, never counted as a difference.

Revenue: $22.0M
People: 3,218
Parts: 4

74%

BufferCompany · B2B SaaS · Remote (founded in the United Kingdom)

Company · B2B SaaS · Remote (founded in the United Kingdom)

Use Buffer to manage your social media so that you can create and share your content everywhere, consistently.

Close in what it does · Same segment · 7 distinctive shared partsWhy 74%

Component	Match	Weight	Adds
What it doesHow close what it says it does reads to Later's, against an ordinary organization.	67%	60%	+40.0
IndustrySame segment	92%	30%	+27.5
Shared parts7 distinctive parts on both public maps.	82%	5%	+4.1
Size & regionCountry different · size not known for both · model same.	50%	5%	+2.5
Fit			74%

Fit = Σ weight × match over the components known for both, the weights re-scaled to 100%. Unknown is left out, never counted as a difference.

People: 51-200
Parts: 22

71%

Hootsuite Inc.Company · B2B SaaS · Canada

Company · B2B SaaS · Canada

Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening to one place.

Close in what it does · Same segment · 6 distinctive shared partsWhy 71%

Component	Match	Weight	Adds
What it doesHow close what it says it does reads to Later's, against an ordinary organization.	61%	60%	+36.5
IndustrySame segment	92%	30%	+27.5
Shared parts6 distinctive parts on both public maps.	93%	5%	+4.7
Size & regionCountry different · size not known for both · model same.	50%	5%	+2.5
Fit			71%

Fit = Σ weight × match over the components known for both, the weights re-scaled to 100%. Unknown is left out, never counted as a difference.

People: 1000+
Parts: 17

69%

NotionCompany · B2B SaaS

Company · B2B SaaS

InferredBuild Custom Agents, search across all your apps, and automate busywork. The AI workspace where teams get more done, faster.

Close in what it does · Same segment · 1 distinctive shared partWhy 69%

Component	Match	Weight	Adds
What it doesHow close what it says it does reads to Later's, against an ordinary organization.	62%	63%	+38.9
IndustrySame segment	92%	32%	+29.0
Shared parts1 distinctive part on both public maps.	18%	5%	+0.9
Size & regionNeither size, country nor business model known for both: left out.	n/a	—	—
Fit			69%

Fit = Σ weight × match over the components known for both, the weights re-scaled to 100%. Unknown is left out, never counted as a difference.

Parts: 1

Similar organizations6

Sprout SocialCompany · B2B SaaS · United States

HighLevelCompany · B2B SaaS

GenesysCompany · Software Publishers · United States

BufferCompany · B2B SaaS · Remote (founded in the United Kingdom)

Hootsuite Inc.Company · B2B SaaS · Canada

NotionCompany · B2B SaaS