Retail & e-commerce

Merchandising, assortment, POS, storefronts, returns and loyalty. This is its own schema, version 2.

Baseline: Retail & e-commerce v2
Builds on: Companies
Mapped on the schema: 218 of 2,143 placed here
Primitives: 56 in 8 parts
Last updated: 3 Nov 2026

Below itMotor Vehicle and Parts Dealers1 Building Material and Garden Equipment and Supplies Dealers8 Food and Beverage Retailers367 Furniture, Home Furnishings, Electronics, and Appliance Retailers General Merchandise Retailers79 Health and Personal Care Retailers24 Gasoline Stations and Fuel Dealers Clothing, Clothing Accessories, Shoe, and Jewelry Retailers7 Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers22 Store-based retail

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26 parameters

Parameter	Primitive	Type	Unit	Companies	Median	Range
Cost to acquire a customer	Traffic and acquisition	Money	USD	0	—	—
Store visitors who buy	Store teams and conversion	Percent	%	0	—	—
Sales at a markdown	Pricing and promotionsPremium	Percent

Median and range are shown once 3 or more companies on Retail & e-commerce and below have published a number; each company counts once.

Private by default: only what a company publishes, or public sources, reach the registry
Every value carries its source and a confidence label
Unknown is never shown as missing

Filter

26 parameters

Parameter	Primitive	Type	Unit	Companies	Median	Range
Cost to acquire a customer	Traffic and acquisition	Money	USD	0	—	—
Store visitors who buy	Store teams and conversion	Percent	%	0	—	—
Sales at a markdown	Pricing and promotionsPremium	Percent

Median and range are shown once 3 or more companies on Retail & e-commerce and below have published a number; each company counts once.

Revenue through marketplaces

Marketplace fees as share of their sales

Products out of stock

Gross margin return on inventory

Sales per square foot

Products selling under plan

Shrink as share of sales

Online orders fulfilled from stores

Customers who buy again within a year

Days to process a return

Returns resold at full price

Transactions per till per hour

The numbers for this industry

United States · 2023 · NAICS 44

Establishments: 1,043,373
Employees: 16,046,207
Annual payroll: $605.7B
Payroll per employee: $37,746

Establishments by number of employees

1-4457,825
5-9248,198
10-19171,604
1000+144
20-49104,761
50-9932,165
100-24922,574
250-4995,684
500-999418

Source: US Census Bureau, County Business Patterns 2023 (national file), employees as of mid-March 2023, payroll for the year; published 2025-06-26. Coded on NAICS 2017. Withheld cells read as not published.

What the registry holds here

Retail & e-commerce and below · public parts only

With public findings: 2,143
Public parts: 3,063
Distinct sources: 3,039
Last change: 4 Nov 2026

Organizations by public parts

Deepen this industry

Focused research on the organizations with the fewest mapped parts in retail & e-commerce; what it finds is public for everyone.

Pressbyrån1 part
About You1 part
Selver1 part
Fiesta Mart1 part
Tops Friendly Markets1 part

Counts of what public research has found and sourced, each part with its source on the organization’s profile. They say what is known, not how much of the industry exists.