Retail & e-commerce

Merchandising, assortment, POS, storefronts, returns and loyalty. This is its own schema, version 2.

Baseline: Retail & e-commerce v2
Builds on: Companies
Mapped on the schema: 218 of 2,142 placed here
Primitives: 56 in 8 parts
Last updated: 3 Nov 2026

Below itMotor Vehicle and Parts Dealers1 Building Material and Garden Equipment and Supplies Dealers7 Food and Beverage Retailers367 Furniture, Home Furnishings, Electronics, and Appliance Retailers General Merchandise Retailers79 Health and Personal Care Retailers24 Gasoline Stations and Fuel Dealers Clothing, Clothing Accessories, Shoe, and Jewelry Retailers7 Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers22 Store-based retail

How automatable each primitive is, estimated from the 219 organizations mapped in public on the Retail & e-commerce schema: the share of those with the primitive that run it on software. Estimate from public data: the share of mapped organizations that run this on software. Not a recommendation.

LevelAll56 High6 Medium28 Low22

Primitive	Layer	Automation	Peers on software	Software parts named most
Traffic and acquisition Demand: winning customers	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Trade and bulk quotes Demand: winning customers	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Marketplaces Demand: winning customers	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Buying and open-to-buy Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Purchase orders Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Selling Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Product quality Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Stock Supply: making or delivering the offer	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Order fulfilment Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Shrink and loss prevention Supply: making or delivering the offer	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Store and omnichannel fulfilment Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
First purchase Customers: keeping them	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Customer profiles Customers: keeping them	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Repeat purchase Customers: keeping them	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Returns Customers: keeping them	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Payments at checkout Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Collections and receivables Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Vendor payments Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Payroll Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Cash and treasury Money: getting paid and paying	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Hiring People: who does the work	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Onboarding and training People: who does the work	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Store staffing People: who does the work	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Sales and margin reporting Systems: tools and data	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Data management Systems: tools and data	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Legal and contracts administration Control: rules the company runs under	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Management cadence Direction: deciding where it goes	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Learning and improvement Direction: deciding where it goes	Process	MediumLayer only	0 of 219 mapped; too few to read	—

The rule, the same for every industry: with 5 or more organizations having the primitive, 50% or more of them on software is high, 20% or more medium, below that low. With fewer, the level rests on the primitive's layer alone and says "Layer only". Software parts are counted once per organization; a detected technology is named by its product. See the blueprint for which organizations run each.

LevelAll56 High6 Medium28 Low22

Primitive	Layer	Automation	Peers on software	Software parts named most
Traffic and acquisition Demand: winning customers	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Trade and bulk quotes Demand: winning customers	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Marketplaces Demand: winning customers	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Buying and open-to-buy Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Purchase orders Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Selling Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Product quality Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Stock Supply: making or delivering the offer	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Order fulfilment Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Shrink and loss prevention Supply: making or delivering the offer	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Store and omnichannel fulfilment Supply: making or delivering the offer	Process	MediumLayer only	0 of 219 mapped; too few to read	—
First purchase Customers: keeping them	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Customer profiles Customers: keeping them	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Repeat purchase Customers: keeping them	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Returns Customers: keeping them	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Payments at checkout Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Collections and receivables Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Vendor payments Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Payroll Money: getting paid and paying	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Cash and treasury Money: getting paid and paying	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Hiring People: who does the work	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Onboarding and training People: who does the work	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Store staffing People: who does the work	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Sales and margin reporting Systems: tools and data	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Data management Systems: tools and data	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Legal and contracts administration Control: rules the company runs under	Data	MediumLayer only	0 of 219 mapped; too few to read	—
Management cadence Direction: deciding where it goes	Process	MediumLayer only	0 of 219 mapped; too few to read	—
Learning and improvement Direction: deciding where it goes	Process	MediumLayer only	0 of 219 mapped; too few to read	—

The numbers for this industry

United States · 2023 · NAICS 44

Establishments: 1,043,373
Employees: 16,046,207
Annual payroll: $605.7B
Payroll per employee: $37,746

Establishments by number of employees

1-4457,825
5-9248,198
10-19171,604
1000+144
20-49104,761
50-9932,165
100-24922,574
250-4995,684
500-999418

Source: US Census Bureau, County Business Patterns 2023 (national file), employees as of mid-March 2023, payroll for the year; published 2025-06-26. Coded on NAICS 2017. Withheld cells read as not published.

What the registry holds here

Retail & e-commerce and below · public parts only

With public findings: 2,142
Public parts: 3,060
Distinct sources: 3,036
Last change: 4 Nov 2026

Organizations by public parts

Deepen this industry

Focused research on the organizations with the fewest mapped parts in retail & e-commerce; what it finds is public for everyone.

Ogilvy1 part
United Hardware Distributing Company1 part
Wavian USA1 part
Kiosk1 part
Eataly1 part