Merchandising, assortment, POS, storefronts, returns and loyalty. This is its own schema, version 2.
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Free to map your own company · Members $300 a yearHow automatable each primitive is, estimated from the 219 organizations mapped in public on the Retail & e-commerce schema: the share of those with the primitive that run it on software. Estimate from public data: the share of mapped organizations that run this on software. Not a recommendation.
| Primitive | Layer | Automation | Peers on software | Software parts named most |
|---|---|---|---|---|
Online storefront Demand: winning customers | Software | HighLayer only | 0 of 219 mapped; too few to read | — |
Accounting and close Money: getting paid and paying | Software | HighLayer only | 0 of 219 mapped; too few to read | — |
Core system of record Systems: tools and data | Software | HighLayer only | 0 of 219 mapped; too few to read | — |
Communication tools Systems: tools and data | Software | HighLayer only | 0 of 219 mapped; too few to read | — |
Integrations Systems: tools and data | Software | HighLayer only | 0 of 219 mapped; too few to read | — |
Point of sale Systems: tools and data | Software | HighLayer only | 0 of 219 mapped; too few to read | — |
The rule, the same for every industry: with 5 or more organizations having the primitive, 50% or more of them on software is high, 20% or more medium, below that low. With fewer, the level rests on the primitive's layer alone and says "Layer only". Software parts are counted once per organization; a detected technology is named by its product. See the blueprint for which organizations run each.
Source: US Census Bureau, County Business Patterns 2023 (national file), employees as of mid-March 2023, payroll for the year; published 2025-06-26. Coded on NAICS 2017. Withheld cells read as not published.
Focused research on the organizations with the fewest mapped parts in retail & e-commerce; what it finds is public for everyone.
Counts of what public research has found and sourced, each part with its source on the organization’s profile. They say what is known, not how much of the industry exists.