Agencies, consultancies, law and accounting: expertise sold by the engagement. This is its own schema, version 2.
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Free to map your own company · Members $300 a year| Parameter | Primitive | Type | Unit | Companies | Median | Range |
|---|---|---|---|---|---|---|
Share of new work from referrals | Business development | Percent | % | 0 | — | — |
Pitch win rate | Partners and pitch teams | Percent | % | 0 | — | — |
Average bill rate | Fee models and ratesPremium | Money |
Median and range are shown once 3 or more companies on Professional services and below have published a number; each company counts once.
| USD per hour |
| Members |
| Members |
| — |
Share of fees on fixed or value pricing | Fee models and ratesPremium | Percent | % | Members | Members | — |
|---|
Estimate accuracy Actual effort against the estimate, across closed engagements. | Engagement scoping | Percent | % | 0 | — | — |
|---|
Engagements with a scope change | Engagement scoping | Percent | % | 0 | — | — |
|---|
Briefs per month | Creative and campaign production | Number | briefs | 0 | — | — |
|---|
Deliverables on time | Creative and campaign production | Percent | % | 0 | — | — |
|---|
Average review rounds | Deliverable review and approval | Number | rounds | 0 | — | — |
|---|
First-pass client approval | Deliverable review and approval | Percent | % | 0 | — | — |
|---|
Revenue from repeat clients | Repeat and follow-on work | Percent | % | 0 | — | — |
|---|
Realisation rate Fees billed as a share of time recorded at standard rates. | Time and fee billing | Percent | % | 0 | — | — |
|---|
Unbilled work in progress | Time and fee billing | Number | days | 0 | — | — |
|---|
Days sales outstanding | Collections and lock-up | Number | days | 0 | — | — |
|---|
Timesheets complete by deadline | Time tracking | Percent | % | 0 | — | — |
|---|
Average days to log time | Time tracking | Number | days | 0 | — | — |
|---|
Share of revenue on retainer | RetainersPremium | Percent | % | Members | Members | — |
|---|
Average retainer | RetainersPremium | Money | USD per month | Members | Members | — |
|---|
Hours used beyond the retainer | RetainersPremium | Percent | % | Members | Members | — |
|---|
Gross margin per engagement | Engagement marginPremium | Percent | % | Members | Members | — |
|---|
Time written off | Engagement marginPremium | Percent | % | Members | Members | — |
|---|
Reconciliation frequency | Client money and trust accounts | Choice daily · weekly · monthly | — | 0 | — | — |
|---|
Unreconciled items at month-end | Client money and trust accounts | Number | items | 0 | — | — |
|---|
Billable utilisation | UtilisationPremium | Percent | % | Members | Members | — |
|---|
Target utilisation | UtilisationPremium | Percent | % | Members | Members | — |
|---|
Non-billable hours per week | UtilisationPremium | Number | hours | Members | Members | — |
|---|
Professionals per partner | Leverage and team pyramidPremium | Number | people | Members | Members | — |
|---|
Revenue per professional | Leverage and team pyramidPremium | Money | USD per year | Members | Members | — |
|---|
Conflict check turnaround | Conflicts and independence | Number | hours | 0 | — | — |
|---|
Independence exceptions per year | Conflicts and independence | Number | cases | 0 | — | — |
|---|
Source: US Census Bureau, County Business Patterns 2023 (national file), employees as of mid-March 2023, payroll for the year; published 2025-06-26. Coded on NAICS 2017. Withheld cells read as not published.
Focused research on the organizations with the fewest mapped parts in professional services; what it finds is public for everyone.
Counts of what public research has found and sourced, each part with its source on the organization’s profile. They say what is known, not how much of the industry exists.