Market and positioning → lead generation → sales → customer service and support
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 24 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 62
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 94% of instancesthen
- ProcessLead generationin 94% of instancesinformation
- PeopleSalesin 100% of instancesinformation
- PeopleCustomer service and supportin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Hiring
69%
43
Customer onboarding
65%
40
Billing and invoicing
34%
21
Logistics and fulfilment
32%
20
Learning and improvement
32%
20
Proposals and quoting
26%
16
Quality control
24%
15
Strategy and goals
79%
49
Pricing
74%
46
Policies and culture
65%
40
Regulatory compliance
63%
39
Contracts
58%
36
Security and access
58%
36
Governance and decision rights
32%
20
Data protection and security assurance
29%
18
Usage pricing and metering
26%
16
Health, safety and environment
26%
16
Performance and pay
21%
13
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales32 findingsManual hand-off 15 · Dependency 10 · Bottleneck 4 · Informal channel 2 · Tacit rule 1 · at 30 companies
- Customer service and support17 findingsInformal channel 6 · Manual hand-off 4 · Dependency 3 · Tacit rule 3 · Workaround 1 · at 16 companies
- Suppliers and partners14 findingsDependency 14 · at 14 companies
- Pricing8 findingsManual hand-off 4 · Tacit rule 3 · Dependency 1 · at 8 companies
- Customer onboarding6 findingsDependency 4 · Manual hand-off 1 · Tacit rule 1 · at 5 companies
- Hiring5 findingsDependency 2 · Informal channel 1 · Manual hand-off 1 · Tacit rule 1 · at 5 companies
- Health, safety and environment4 findingsManual hand-off 2 · Workaround 2 · at 4 companies
- Lead generation4 findingsInformal channel 2 · Dependency 1 · Tacit rule 1 · at 4 companies
Seen across
Where it holds
Industries
Business model
- subscription8%
- product5%
- service5%
- marketplace2%
Size
- 1000+ people6%
- 51-200 people6%
- 11-50 people3%
- 201-500 people3%
- 501-1000 people3%
Region
- United States32%
- United Kingdom8%
- France6%
- Japan5%
- San Francisco, United States5%
- Germany3%
Instances
The 62 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.