Market and positioning → lead generation → sales → customer service and support (+2)
How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.
Cross-industryRun by organizations in 12 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 35
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 100% of instancesthen
- ProcessLead generationin 100% of instancesinformation
- PeopleSalesin 100% of instancesthen
- PeopleCustomer service and supportin 100% of instancesthen
- DecisionsSecurity and accessin 100% of instancesthen
- DecisionsStrategy and goalsin 91% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Org structure
74%
26
Suppliers and partners
63%
22
Account management
40%
14
Site and operations engineers
23%
8
Hiring
80%
28
Customer onboarding
69%
24
Billing and invoicing
37%
13
Learning and improvement
37%
13
Proposals and quoting
34%
12
Logistics and fulfilment
29%
10
Quality control
26%
9
Uptime and incident response
26%
9
Uptime and incidents
23%
8
Onboarding and training
20%
7
Integrations
46%
16
Usage metering and billing
34%
12
Network and interconnection
23%
8
Inference serving
23%
8
Policies and culture
74%
26
Contracts
66%
23
Regulatory compliance
66%
23
Data protection and security assurance
34%
12
Performance and pay
31%
11
Governance and decision rights
31%
11
Security certifications and audits
31%
11
Usage pricing and metering
29%
10
Data residency and sovereignty
26%
9
Health, safety and environment
23%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales17 findingsManual hand-off 10 · Dependency 5 · Bottleneck 1 · Tacit rule 1 · at 16 companies
- Customer service and support10 findingsDependency 3 · Informal channel 2 · Manual hand-off 2 · Tacit rule 2 · Workaround 1 · at 10 companies
- Suppliers and partners9 findingsDependency 9 · at 9 companies
- Customer onboarding3 findingsDependency 2 · Manual hand-off 1 · at 3 companies
- Security and access3 findingsWorkaround 3 · at 3 companies
- Billing and invoicing2 findingsManual hand-off 2 · at 2 companies
- Regulatory compliance2 findingsDependency 2 · at 2 companies
- Hiring2 findingsDependency 1 · Manual hand-off 1 · at 2 companies
Seen across
Where it holds
Industries
Business model
- subscription9%
- service3%
Size
- 1000+ people9%
- 501-1000 people6%
- 51-200 people6%
- 11-50 people3%
- 201-500 people3%
Region
- United States37%
- San Francisco, United States9%
- United Kingdom9%
- France6%
- North America6%
- Canada3%
Instances
The 35 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.