Product or service design → market and positioning → policies and culture → lead generation (+2)
How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.
Cross-industryRun by organizations in 12 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 38
- Of their industry
- 0%
The pattern
What every instance has, in order
- ProcessProduct or service designin 95% of instancesinformation
- DecisionsMarket and positioningin 100% of instancesthen
- DecisionsPolicies and culturein 100% of instancesthen
- ProcessLead generationin 97% of instancesinformation
- PeopleSalesin 100% of instancesinformation
- DecisionsPricingin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Customer service and support
79%
30
Org structure
76%
29
Suppliers and partners
61%
23
Account management
37%
14
Customer onboarding
63%
24
Billing and invoicing
45%
17
Learning and improvement
45%
17
Logistics and fulfilment
39%
15
Quality control
34%
13
Proposals and quoting
32%
12
Onboarding and training
26%
10
Uptime and incidents
21%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales17 findingsManual hand-off 9 · Dependency 6 · Bottleneck 1 · Tacit rule 1 · at 16 companies
- Suppliers and partners13 findingsDependency 13 · at 13 companies
- Customer onboarding7 findingsDependency 5 · Bottleneck 1 · Manual hand-off 1 · at 6 companies
- Pricing7 findingsManual hand-off 3 · Dependency 2 · Tacit rule 2 · at 7 companies
- Customer service and support7 findingsDependency 3 · Informal channel 2 · Manual hand-off 1 · Tacit rule 1 · at 7 companies
- Billing and invoicing3 findingsManual hand-off 3 · at 3 companies
- Health, safety and environment3 findingsDependency 1 · Manual hand-off 1 · Workaround 1 · at 3 companies
- Product or service design3 findingsDependency 1 · Informal channel 1 · Tacit rule 1 · at 3 companies
Seen across
Where it holds
Industries
Business model
- product8%
- subscription8%
- asset3%
Size
- 51-200 people11%
- 1000+ people8%
- 201-500 people8%
- 11-50 people5%
Region
- United States39%
- San Francisco, United States11%
- Japan5%
- North America5%
- Canada3%
- Colorado, USA (headquarters); Oxfordshire, United Kingdom3%
Instances
The 38 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.