Market and positioning → lead generation → sales → product or service design (+6)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Within one industryHolds in Cloud, data centre and data platform providers. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 15
- Of their industry
- 38%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 100% of instancesthen
- ProcessLead generationin 100% of instancesinformation
- PeopleSalesin 100% of instancesthen
- ProcessProduct or service designin 100% of instanceswork
- ProcessProduction or deliveryin 100% of instancesthen
- PeopleCustomer service and supportin 93% of instancesthen
- PeopleOrg structurein 100% of instancesthen
- ProcessHiringin 100% of instancesthen
- DecisionsPolicies and culturein 93% of instancesthen
- DecisionsStrategy and goalsin 93% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Pricing
80%
12
Security and access
80%
12
Contracts
60%
9
Regulatory compliance
60%
9
Security certifications and audits
40%
6
Performance and pay
33%
5
Data protection and security assurance
33%
5
Usage pricing and metering
27%
4
Governance and decision rights
27%
4
Sites and power contracts
20%
3
Data residency and sovereignty
20%
3
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales12 findingsManual hand-off 8 · Dependency 3 · Informal channel 1 · at 11 companies
- Suppliers and partners6 findingsDependency 6 · at 6 companies
- Production or delivery3 findingsDependency 3 · at 3 companies
- Procurement3 findingsDependency 2 · Bottleneck 1 · at 2 companies
- Contracts2 findingsDependency 2 · at 2 companies
- Quality control2 findingsDependency 2 · at 2 companies
- Billing and invoicing1 findingManual hand-off 1 · at 1 company
- Capacity planning1 findingDependency 1 · at 1 company
Seen across
Where it holds
Size
- 51-200 people13%
Region
- United States67%
- London, England7%
- Remote-first; offices in Austin, San Francisco and London7%
- San Francisco, CA7%
- United Kingdom7%
Instances
The 15 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.