Market and positioning → lead generation → sales → product or service design (+3)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 16 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 38
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 97% of instancesthen
- ProcessLead generationin 97% of instancesinformation
- PeopleSalesin 100% of instancesthen
- ProcessProduct or service designin 92% of instanceswork
- ProcessCustomer onboardingin 100% of instanceswork
- ProcessProduction or deliveryin 92% of instancesthen
- PeopleCustomer service and supportin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Lead generation
97%
37
Product or service design
92%
35
Customer onboarding
100%
38
Production or delivery
92%
35
Hiring
76%
29
Learning and improvement
39%
15
Logistics and fulfilment
34%
13
Billing and invoicing
34%
13
Onboarding and training
29%
11
Proposals and quoting
26%
10
Quality control
26%
10
Uptime and incidents
21%
8
Integrations
50%
19
Inference serving
26%
10
Usage metering and billing
26%
10
Core system of record
21%
8
Inventory and assets
32%
12
Data management
29%
11
Legal and contracts administration
24%
9
Regions and availability zones
21%
8
Regulatory compliance
68%
26
Policies and culture
66%
25
Security and access
63%
24
Contracts
58%
22
Governance and decision rights
32%
12
Data protection and security assurance
32%
12
Usage pricing and metering
29%
11
Performance and pay
24%
9
Health, safety and environment
24%
9
Security certifications and audits
24%
9
Data residency and sovereignty
21%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales24 findingsManual hand-off 12 · Dependency 6 · Bottleneck 4 · Informal channel 2 · at 22 companies
- Suppliers and partners9 findingsDependency 9 · at 9 companies
- Production or delivery8 findingsDependency 6 · Manual hand-off 1 · Tacit rule 1 · at 8 companies
- Customer onboarding6 findingsDependency 4 · Manual hand-off 1 · Tacit rule 1 · at 5 companies
- Customer service and support6 findingsInformal channel 3 · Dependency 1 · Manual hand-off 1 · Tacit rule 1 · at 6 companies
- Health, safety and environment3 findingsManual hand-off 2 · Workaround 1 · at 3 companies
- Hiring2 findingsDependency 2 · at 2 companies
- Inference serving2 findingsBottleneck 1 · Workaround 1 · at 1 company
Seen across
Where it holds
Industries
Business model
- subscription8%
- service5%
- marketplace3%
- product3%
Size
- 51-200 people8%
- 1000+ people5%
- 201-500 people3%
- 501-1000 people3%
Region
- United States34%
- United Kingdom8%
- San Francisco, United States5%
- France3%
- Germany3%
- Italy3%
Instances
The 38 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.