Market and positioning → lead generation → pricing → product or service design (+3)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 16 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 40
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 95% of instancesthen
- ProcessLead generationin 93% of instancesthen
- DecisionsPricingin 100% of instancesthen
- ProcessProduct or service designin 90% of instanceswork
- ProcessCustomer onboardingin 100% of instanceswork
- ProcessProduction or deliveryin 90% of instancesthen
- PeopleCustomer service and supportin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Lead generation
93%
37
Product or service design
90%
36
Customer onboarding
100%
40
Production or delivery
90%
36
Hiring
68%
27
Logistics and fulfilment
35%
14
Billing and invoicing
35%
14
Learning and improvement
35%
14
Proposals and quoting
30%
12
Quality control
25%
10
Onboarding and training
25%
10
Planning and scheduling
23%
9
Uptime and incidents
20%
8
Inventory and assets
33%
13
Data management
25%
10
Legal and contracts administration
25%
10
Customer data
20%
8
Regions and availability zones
20%
8
Reporting and dashboards
20%
8
Strategy and goals
80%
32
Regulatory compliance
73%
29
Contracts
63%
25
Policies and culture
60%
24
Security and access
55%
22
Governance and decision rights
38%
15
Usage pricing and metering
28%
11
Data protection and security assurance
28%
11
Security certifications and audits
25%
10
Performance and pay
23%
9
Health, safety and environment
20%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Production or delivery8 findingsDependency 5 · Bottleneck 1 · Manual hand-off 1 · Tacit rule 1 · at 8 companies
- Suppliers and partners8 findingsDependency 8 · at 8 companies
- Customer service and support8 findingsInformal channel 3 · Tacit rule 2 · Bottleneck 1 · Dependency 1 · Manual hand-off 1 · at 8 companies
- Pricing6 findingsManual hand-off 3 · Tacit rule 3 · at 6 companies
- Customer onboarding4 findingsDependency 3 · Manual hand-off 1 · at 4 companies
- Hiring4 findingsDependency 2 · Bottleneck 1 · Informal channel 1 · at 4 companies
- Planning and scheduling3 findingsTacit rule 3 · at 3 companies
- Health, safety and environment2 findingsManual hand-off 1 · Workaround 1 · at 2 companies
Seen across
Where it holds
Industries
Business model
- subscription10%
- product8%
- service5%
- marketplace3%
Size
- 51-200 people8%
- 1000+ people3%
- 201-500 people3%
- 501-1000 people3%
Region
- United States33%
- France5%
- San Francisco, United States5%
- United Kingdom5%
- Argentina3%
- Germany3%
Instances
The 40 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.