Market and positioning → lead generation → contracts → product or service design
How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.
Cross-industryRun by organizations in 9 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 16
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 94% of instancesmoney
- ProcessLead generationin 100% of instancesthen
- DecisionsContractsin 100% of instancesthen
- ProcessProduct or service designin 94% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Suppliers and partners
75%
12
Org structure
69%
11
Sales
56%
9
Customer service and support
50%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales3 findingsManual hand-off 2 · Dependency 1 · at 2 companies
- Suppliers and partners3 findingsDependency 2 · Manual hand-off (public record) 1 · at 3 companies
- Production or delivery2 findingsDependency 2 · at 2 companies
- Billing and invoicing1 findingManual hand-off 1 · at 1 company
- Scheduling and capacity1 findingDependency (public record) 1 · at 1 company
- Customer onboarding1 findingDependency 1 · at 1 company
- Governance and decision rights1 findingDependency (public record) 1 · at 1 company
- Integrations1 findingDependency (public record) 1 · at 1 company
Seen across
Where it holds
Industries
- Foundation model developers19%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers19%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers19%
- Machine learning and AI developer tooling13%
- Companies6%
- Guided Missile and Space Vehicle Manufacturing6%
Business model
- product38%
- subscription19%
- asset6%
- marketplace6%
Size
- 1000+ people13%
- 201-500 people13%
- 501-1000 people13%
- 11-50 people6%
Region
- United States31%
- France13%
- Denver, Colorado, United States6%
- Germany / United States6%
- India6%
- Los Angeles, California, United States6%
Instances
The 16 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.