Market and positioning → lead generation → pricing → policies and culture (+2)
How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.
Cross-industryRun by organizations in 8 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 17
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 94% of instancesmoney
- ProcessLead generationin 94% of instancesthen
- DecisionsPricingin 100% of instancesthen
- DecisionsPolicies and culturein 100% of instancesthen
- DecisionsRegulatory compliancein 100% of instancescontrol
- ProcessProduct or service designin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Integrations
59%
10
Core system of record
47%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales4 findingsManual hand-off 3 · Dependency 1 · at 3 companies
- Pricing3 findingsManual hand-off 2 · Tacit rule 1 · at 3 companies
- Suppliers and partners3 findingsDependency 2 · Manual hand-off (public record) 1 · at 3 companies
- Scheduling and capacity2 findingsDependency (public record) 2 · at 2 companies
- Billing and invoicing1 findingManual hand-off 1 · at 1 company
- Customer onboarding1 findingDependency 1 · at 1 company
- Production or delivery1 findingDependency 1 · at 1 company
- Governance and decision rights1 findingDependency (public record) 1 · at 1 company
Seen across
Where it holds
Industries
Business model
- product41%
- marketplace18%
- subscription18%
Size
- 1000+ people24%
- 11-50 people12%
- 501-1000 people12%
- 201-500 people6%
Region
- United States59%
- Bay Area, CA and Amsterdam, NL6%
- Canada6%
- France6%
- Germany / United States6%
- Los Angeles, California, United States6%
Instances
The 17 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.