LVMH
Company · Retail & e-commerce · France
French multinational luxury goods conglomerate
Same segment
- Revenue
- €80.8B
- People
- 215,000
- Parts
- 9
- 9 sources
Updated
Mapped from public sources. First mapped Updated
Overview
What it is
Danish retail chain
In the words of wikidata.org
What is public so far is its identity and 13 facts from open registries, each with its source and date. How it is built inside has not been mapped yet.
02
Map
Deepen this
Map how Normal is built
We know who Normal is from public registries. Its parts, the software it runs and how work and money move through it have not been researched yet. Research reads its website, job posts, reviews and filings and maps what it finds, each item with its source.
Deepen this profile
56 primitives with nothing found yetThey sit in 8 parts of the business. Pay for focused research and what it finds is public for everyone.
What a map would hold
Part by part, what a map of Normal would hold. Nothing is mapped yet, so every primitive reads as not mapped.
1 primitive mapped in 9 parts · 56 with nothing found yet
Demand
winning customers
0 of 8 primitives mapped · 0 components
Not mapped yet (8)- Brand and customer
- Traffic and acquisition
- Store teams and conversion
- Pricing and promotions
- Trade and bulk quotes
- Vendor and channel terms
- Online storefront
- Marketplaces
Supply
making or delivering the offer
0 of 12 primitives mapped · 0 components
Not mapped yet (12)- Product development and own brand
- Buying and open-to-buy
- Purchase orders
- Vendors and brands
- Selling
- Product quality
- Stock
- Order fulfilment
4 more not mapped
- Merchandising
- Assortment
- Shrink and loss prevention
- Store and omnichannel fulfilment
Customers
keeping them
0 of 7 primitives mapped · 0 components
Not mapped yet (7)- First purchase
- Customer care
- Account management
- Customer profiles
- Repeat purchase
- Returns
- Loyalty
Money
getting paid and paying
0 of 7 primitives mapped · 0 components
Not mapped yet (7)- Payments at checkout
- Collections and receivables
- Vendor payments
- Payroll
- Accounting and close
- Budgeting and forecasting
- Cash and treasury
People
who does the work
0 of 6 primitives mapped · 0 components
Not mapped yet (6)- Org structure
- Hiring
- Onboarding and training
- Performance and pay
- Store staffing
- Policies and culture
Systems
tools and data
0 of 7 primitives mapped · 0 components
Not mapped yet (7)- Core system of record
- Communication tools
- Integrations
- Sales and margin reporting
- Data management
- Security and access
- Point of sale
Control
rules the company runs under
0 of 5 primitives mapped · 0 components
Not mapped yet (5)- Licences and registrations
- Regulatory compliance
- Insurance and risk
- Legal and contracts administration
- Store safety
Direction
deciding where it goes
0 of 4 primitives mapped · 0 components
Not mapped yet (4)- Strategy and goals
- Governance and decision rights
- Management cadence
- Learning and improvement
Specific to this company
4 components
- Outside the industry schema4
03
Figures
Every public fact with how sure it is, where it comes from and when it was stated.
- Employees1,270Inferred · low confidenceas of 2022
wikidata.org: show sources
- Wikidata Q19562429wikidata.org
“1,270 employees as of 2022 (Wikidata P1128).”
https://www.wikidata.org/wiki/Q19562429
- Revenue dkk4.5B DKKInferred · low confidenceas of 2022
wikidata.org: show sources
- Wikidata Q19562429wikidata.org
“Revenue 4,454,000,000 DKK as of 2022 (Wikidata P2139).”
https://www.wikidata.org/wiki/Q19562429
- Foundedin 2013Inferred · high confidenceas of 2 Nov 2026
wikidata.org: show sources
- Wikidata Q19562429wikidata.org
“Founded in 2013 (Wikidata P571).”
https://www.wikidata.org/wiki/Q19562429
- HeadquartersSkanderborgInferred · high confidenceas of 2 Nov 2026
wikidata.org: show sources
- Wikidata Q19562429wikidata.org
“Headquarters: Skanderborg (Wikidata Q503379).”
https://www.wikidata.org/wiki/Q19562429
- Legal formaktieselskabInferred · high confidenceas of 2 Nov 2026
wikidata.org: show sources
- Wikidata Q19562429wikidata.org
“Legal form: aktieselskab (Wikidata Q2624520).”
https://www.wikidata.org/wiki/Q19562429
- Parent organizationBrightfolk A/SInferred · high confidenceas of 2 Nov 2026
wikidata.org: show sources
- Wikidata Q19562429wikidata.org
“Parent organization: Brightfolk A/S (Wikidata Q131390401).”
https://www.wikidata.org/wiki/Q19562429
- LEI2138003PBYDEGZPYQP56Inferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Legal Entity Identifier 2138003PBYDEGZPYQP56 (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
- Legal formAktieselskabInferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Legal form: Aktieselskab (ISO 20275 ELF ZRPO) (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
- JurisdictionDKInferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Jurisdiction: DK (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
- Registered as34883793 at Danish Business AuthorityInferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Registered as 34883793 at Danish Business Authority (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
- Incorporatedon 2012-12-12Inferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Legal entity created on 2012-12-12 (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
- Entity statusactiveInferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Entity status: ACTIVE (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
- HeadquartersSkanderborg, DenmarkInferred · high confidenceas of 20 Dec 2025
search.gleif.org: show sources
- GLEIF LEI record 2138003PBYDEGZPYQP56search.gleif.org
“Headquarters address: Skanderborg, DK (GLEIF LEI 2138003PBYDEGZPYQP56, record updated 2025-12-20).”
https://search.gleif.org/#/record/2138003PBYDEGZPYQP56
04
Ownership and funding
Who funds or owns it and what it funds or owns, each link with the source it rests on.
Parent organizations (1)
05
Timeline
Dated events from the sources, newest first. Funding and ownership carry the date the source stated them.
- As of 2 Nov 2026OwnershipParent organization: Heartland A/Sapi.gleif.org
- As of 2 Nov 2026OwnershipParent organization: Heartland A/Sapi.gleif.org
- 2013FoundedFoundedwikidata.org
- 2012FoundedFoundedsearch.gleif.org
06
On the market
What data about it the marketplace holds, by type, and the listings its owner has open with their price.
Supply on the market board
| Type | Points | Verified | 30 days |
|---|---|---|---|
| Data | 15 | 0 | +15 |
| Figures | 13 | 0 | +13 |
| Official links | 5 | 0 | +5 |
| Decisions | 2 | 0 | +2 |
| Identifiers | 2 | 0 | +2 |
| Ownership | 2 | 0 | +2 |
| Headcount | 1 | 0 | +1 |
| Revenue | 1 | 0 | +1 |
Asks: listings open for Normal
No listing is open. The owner can list its verified map on the marketplace.
07
Sources
Only what anyone could find on the open web appears here: company sites, registries, filings, reviews and press. Private material never shows on a public page.
4 pages on 3 sites, each linked to the exact address it was read at.Sign in free to see the findings each page supports
- search.gleif.orgRegistry record8 findings · 1 page
- GLEIF LEI record 2138003PBYDEGZPYQP56Read 2 Nov 2026/Supports1 in Other parts7 figures
- wikidata.orgEncyclopedia7 findings · 1 page
- Wikidata Q19562429Read 2 Nov 2026/wiki/Q19562429Supports1 in Other parts6 figures
- api.gleif.orgRegistry record4 findings · 2 pages
- GLEIF Level 2 relationship recordRead 3 Nov 2026/api/v1/lei-records/2138003PBYDEGZPYQP56/direct-parent-relationshipSupports1 in Other parts1 flow
- GLEIF Level 2 relationship recordRead 3 Nov 2026/api/v1/lei-records/2138003PBYDEGZPYQP56/ultimate-parent-relationshipSupports1 in Other parts1 flow
Evidence
How sure each item is
- Verified0
- Self-reported0
- Inferred17
- Low confidence2
Sources most relied on
- search.gleif.org8 items · read
- wikidata.org7 items · read
- api.gleif.org4 items · read
- Open-web sources cited
- 4
Identifiers
Its entries in open registers, each linked to its record where the register has one.
- Wikidata
- Q19562429
08
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Others in retail & e-commerce first, those sharing the most parts of their map leading, then the nearest by shared parts elsewhere.
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Updated
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Updated
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- People
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09
Verification
Is this your company?
Claim the profile, correct it, decide what shows
Everything here is drawn from public sources. Prove you run normalstores.com and you get a free workspace: add detail in private and choose, item by item, what this page shows. Spotted something wrong? Report it.
How the findings stand
- Public items
- 19
No reader has confirmed or flagged a finding yet. Signed-in readers confirm or flag each finding against its source; three independent confirmations mark it community confirmed. How verification works