System Atlas

Market and positioning → lead generation → sales → customer service and support (+2)

How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.

Cross-industryRun by organizations in 12 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.

Organizations running it
35
Of their industry
0%
The pattern
What every instance has, in order
  1. Decisions
    Market and positioning
    in 100% of instances
    then
  2. Process
    Lead generation
    in 100% of instances
    information
  3. People
    Sales
    in 100% of instances
    then
  4. People
    Customer service and support
    in 100% of instances
    then
  5. Decisions
    Security and access
    in 100% of instances
    then
  6. Decisions
    Strategy and goals
    in 91% of instances

Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.

Structure
Element
Share of instances
Companies
Lead generation
100%
35
Variant · where they differ
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.

Couplings · what comes together
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.

Entropy
Where it runs rough

Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.

  • Sales17 findings
    Manual hand-off 10 · Dependency 5 · Bottleneck 1 · Tacit rule 1 · at 16 companies
  • Customer service and support10 findings
    Dependency 3 · Informal channel 2 · Manual hand-off 2 · Tacit rule 2 · Workaround 1 · at 10 companies
  • Suppliers and partners9 findings
    Dependency 9 · at 9 companies
  • Customer onboarding3 findings
    Dependency 2 · Manual hand-off 1 · at 3 companies
  • Security and access3 findings
    Workaround 3 · at 3 companies
  • Billing and invoicing2 findings
    Manual hand-off 2 · at 2 companies
  • Regulatory compliance2 findings
    Dependency 2 · at 2 companies
  • Hiring2 findings
    Dependency 1 · Manual hand-off 1 · at 2 companies
Seen across
Where it holds
Business model
  • subscription9%
  • service3%
Size
  • 1000+ people9%
  • 501-1000 people6%
  • 51-200 people6%
  • 11-50 people3%
  • 201-500 people3%
Region
  • United States37%
  • San Francisco, United States9%
  • United Kingdom9%
  • France6%
  • North America6%
  • Canada3%
Instances
The 35 companies it was seen at
Member
Variants, couplings and instances

Every level, number, source and dimension: Member, $300 a year.