Market and positioning → lead generation → customer service and support → sales (+1)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 15 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 45
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 98% of instancesthen
- ProcessLead generationin 96% of instancesthen
- PeopleCustomer service and supportin 100% of instancesthen
- PeopleSalesin 100% of instancesinformation
- DecisionsPricingin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Market and positioning
98%
44
Pricing
100%
45
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales22 findingsManual hand-off 11 · Dependency 7 · Bottleneck 3 · Tacit rule 1 · at 21 companies
- Suppliers and partners13 findingsDependency 13 · at 13 companies
- Customer service and support11 findingsInformal channel 4 · Dependency 3 · Manual hand-off 2 · Tacit rule 2 · at 11 companies
- Pricing8 findingsManual hand-off 4 · Tacit rule 3 · Dependency 1 · at 8 companies
- Hiring4 findingsDependency 2 · Informal channel 1 · Manual hand-off 1 · at 4 companies
- Billing and invoicing3 findingsManual hand-off 3 · at 3 companies
- Customer onboarding3 findingsDependency 2 · Manual hand-off 1 · at 3 companies
- Health, safety and environment3 findingsWorkaround 2 · Manual hand-off 1 · at 3 companies
Seen across
Where it holds
Industries
Business model
- subscription9%
- product4%
- marketplace2%
- service2%
Size
- 51-200 people7%
- 1000+ people4%
- 11-50 people4%
- 201-500 people4%
- 501-1000 people4%
Region
- United States33%
- San Francisco, United States7%
- United Kingdom7%
- France4%
- Japan4%
- North America4%
Instances
The 45 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.