Market and positioning → pricing → sales → product or service design
How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.
Cross-industryRun by organizations in 11 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 17
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 94% of instancesmoney
- DecisionsPricingin 100% of instancesinformation
- PeopleSalesin 100% of instancesthen
- ProcessProduct or service designin 94% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Lead generation
76%
13
Production or delivery
65%
11
Hiring
65%
11
Logistics and fulfilment
41%
7
Customer onboarding
41%
7
Quality control
35%
6
Proposals and quoting
29%
5
Learning and improvement
29%
5
Billing and invoicing
24%
4
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales5 findingsManual hand-off 4 · Dependency 1 · at 4 companies
- Suppliers and partners5 findingsDependency (public record) 3 · Dependency 2 · at 5 companies
- Pricing3 findingsManual hand-off 2 · Tacit rule 1 · at 3 companies
- Production or delivery2 findingsDependency 2 · at 2 companies
- Licences and registrations2 findingsDependency 1 · Dependency (public record) 1 · at 2 companies
- Market and positioning2 findingsTacit rule 2 · at 2 companies
- Billing and invoicing1 findingManual hand-off 1 · at 1 company
- Customer onboarding1 findingDependency 1 · at 1 company
Seen across
Where it holds
Industries
- Foundation model developers18%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers18%
- Machine learning and AI developer tooling12%
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers12%
- B2B SaaS6%
- Cloud and GPU compute providers6%
Business model
- product29%
- subscription29%
- asset6%
- marketplace6%
- service6%
Size
- 1000+ people29%
- 11-50 people12%
- 201-500 people12%
- 51-200 people6%
Region
- United States53%
- Australia6%
- Canada6%
- Germany / United States6%
- Los Angeles, California, United States6%
- Northern California, United States6%
Instances
The 17 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.