Market and positioning → lead generation → pricing → product or service design (+2)
Gates that decide who and what passes, with work flowing in and out. Security and access is a gate: 1 flow in and 3 out.
Cross-industryRun by organizations in 12 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 38
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 97% of instancesmoney
- ProcessLead generationin 95% of instancesthen
- DecisionsPricingin 100% of instancesthen
- ProcessProduct or service designin 92% of instancesthen
- DecisionsPolicies and culturein 100% of instancesthen
- DecisionsSecurity and accessin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Customer data
32%
12
Inventory and assets
21%
8
Reporting and dashboards
21%
8
Legal and contracts administration
21%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales13 findingsManual hand-off 8 · Dependency 4 · Tacit rule 1 · at 12 companies
- Suppliers and partners11 findingsDependency 10 · Manual hand-off (public record) 1 · at 11 companies
- Customer service and support7 findingsDependency 3 · Tacit rule 2 · Informal channel 1 · Manual hand-off 1 · at 7 companies
- Pricing6 findingsTacit rule 3 · Manual hand-off 2 · Dependency 1 · at 6 companies
- Customer onboarding4 findingsDependency 3 · Manual hand-off 1 · at 4 companies
- Production or delivery4 findingsDependency 3 · Tacit rule 1 · at 4 companies
- Product or service design3 findingsDependency 1 · Dependency (public record) 1 · Tacit rule 1 · at 3 companies
- Billing and invoicing2 findingsManual hand-off 2 · at 2 companies
Seen across
Where it holds
Industries
Business model
- subscription21%
- marketplace3%
- product3%
Size
- 51-200 people13%
- 1000+ people8%
- 11-50 people8%
- 201-500 people8%
- 501-1000 people5%
Region
- United States53%
- San Francisco, United States8%
- North America5%
- Bay Area, CA and Amsterdam, NL3%
- Canada3%
- Global, remote-first3%
Instances
The 38 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.