Market and positioning → lead generation → customer service and support
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 25 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 71
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 99% of instancesmoney
- ProcessLead generationin 100% of instancesthen
- PeopleCustomer service and supportin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Sales
75%
53
Org structure
73%
52
Suppliers and partners
52%
37
Account management
28%
20
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales27 findingsManual hand-off 13 · Dependency 7 · Bottleneck 4 · Informal channel 2 · Tacit rule 1 · at 25 companies
- Production or delivery16 findingsDependency 10 · Bottleneck 2 · Tacit rule 2 · Manual hand-off 1 · Workaround 1 · at 14 companies
- Suppliers and partners16 findingsDependency 14 · Manual hand-off (public record) 1 · Workaround 1 · at 15 companies
- Customer service and support16 findingsInformal channel 5 · Tacit rule 4 · Dependency 3 · Manual hand-off 3 · Workaround 1 · at 15 companies
- Pricing10 findingsTacit rule 5 · Manual hand-off 4 · Dependency 1 · at 10 companies
- Customer onboarding6 findingsDependency 4 · Manual hand-off 2 · at 6 companies
- Hiring5 findingsDependency 3 · Bottleneck 1 · Manual hand-off 1 · at 5 companies
- Quality control5 findingsDependency 5 · at 5 companies
Seen across
Where it holds
Industries
Business model
- subscription8%
- product6%
- service1%
Size
- 1000+ people7%
- 51-200 people7%
- 11-50 people4%
- 501-1000 people4%
- 201-500 people3%
Region
- United States32%
- United Kingdom7%
- France6%
- Germany4%
- San Francisco, United States4%
- Japan3%
Instances
The 71 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.