Market and positioning → lead generation → sales → customer service and support (+1)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 17 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 43
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 95% of instancesthen
- ProcessLead generationin 95% of instancesinformation
- PeopleSalesin 100% of instancesthen
- PeopleCustomer service and supportin 100% of instancesthen
- ProcessHiringin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Org structure
74%
32
Suppliers and partners
60%
26
Account management
33%
14
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales23 findingsManual hand-off 11 · Dependency 7 · Bottleneck 2 · Informal channel 2 · Tacit rule 1 · at 21 companies
- Suppliers and partners12 findingsDependency 12 · at 12 companies
- Customer service and support9 findingsDependency 3 · Informal channel 3 · Tacit rule 2 · Workaround 1 · at 9 companies
- Hiring5 findingsDependency 2 · Informal channel 1 · Manual hand-off 1 · Tacit rule 1 · at 5 companies
- Pricing5 findingsManual hand-off 3 · Tacit rule 2 · at 5 companies
- Health, safety and environment4 findingsManual hand-off 2 · Workaround 2 · at 4 companies
- Customer onboarding3 findingsDependency 2 · Manual hand-off 1 · at 3 companies
- Org structure3 findingsBottleneck 1 · Dependency 1 · Tacit rule 1 · at 3 companies
Seen across
Where it holds
Industries
Business model
- subscription7%
- product5%
- service2%
Size
- 1000+ people7%
- 51-200 people7%
- 501-1000 people5%
- 11-50 people2%
- 201-500 people2%
Region
- United States37%
- San Francisco, United States7%
- France5%
- Germany5%
- Japan5%
- North America5%
Instances
The 43 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.