Product or service design → market and positioning → lead generation → sales (+1)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 19 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 62
- Of their industry
- 0%
The pattern
What every instance has, in order
- ProcessProduct or service designin 94% of instancesinformation
- DecisionsMarket and positioningin 98% of instancesthen
- ProcessLead generationin 100% of instancesinformation
- PeopleSalesin 100% of instancescontrol
- ProcessProduction or deliveryin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Strategy and goals
76%
47
Pricing
73%
45
Policies and culture
66%
41
Regulatory compliance
65%
40
Contracts
58%
36
Security and access
58%
36
Data protection and security assurance
39%
24
Governance and decision rights
31%
19
Performance and pay
29%
18
Usage pricing and metering
29%
18
Health, safety and environment
27%
17
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales29 findingsManual hand-off 13 · Dependency 10 · Bottleneck 4 · Informal channel 2 · at 28 companies
- Suppliers and partners20 findingsDependency 20 · at 19 companies
- Production or delivery12 findingsDependency 9 · Manual hand-off 2 · Tacit rule 1 · at 12 companies
- Customer service and support11 findingsInformal channel 4 · Dependency 2 · Manual hand-off 2 · Tacit rule 2 · Workaround 1 · at 10 companies
- Customer onboarding10 findingsDependency 8 · Bottleneck 1 · Manual hand-off 1 · at 9 companies
- Pricing7 findingsManual hand-off 3 · Tacit rule 3 · Dependency 1 · at 7 companies
- Quality control5 findingsDependency 4 · Manual hand-off 1 · at 5 companies
- Health, safety and environment4 findingsWorkaround 2 · Dependency 1 · Manual hand-off 1 · at 4 companies
Seen across
Where it holds
Industries
Business model
- product6%
- subscription5%
- service3%
- asset2%
- marketplace2%
Size
- 201-500 people8%
- 51-200 people8%
- 1000+ people6%
- 11-50 people5%
- 501-1000 people2%
Region
- United States37%
- San Francisco, United States6%
- United Kingdom6%
- France5%
- North America3%
- Canada2%
Instances
The 62 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.