Market and positioning → lead generation → sales → product or service design (+3)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 16 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 39
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 95% of instancesthen
- ProcessLead generationin 95% of instancesinformation
- PeopleSalesin 100% of instancesthen
- ProcessProduct or service designin 92% of instanceswork
- ProcessCustomer onboardingin 100% of instanceswork
- ProcessProduction or deliveryin 92% of instancesthen
- PeopleCustomer service and supportin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Hiring
74%
29
Learning and improvement
38%
15
Billing and invoicing
36%
14
Logistics and fulfilment
33%
13
Onboarding and training
28%
11
Proposals and quoting
26%
10
Quality control
26%
10
Planning and scheduling
21%
8
Uptime and incidents
21%
8
Integrations
49%
19
Inference serving
26%
10
Usage metering and billing
26%
10
Core system of record
21%
8
Inventory and assets
31%
12
Data management
28%
11
Legal and contracts administration
26%
10
Regions and availability zones
21%
8
Reporting and dashboards
21%
8
Regulatory compliance
69%
27
Policies and culture
64%
25
Security and access
62%
24
Contracts
56%
22
Governance and decision rights
33%
13
Data protection and security assurance
31%
12
Usage pricing and metering
28%
11
Performance and pay
23%
9
Health, safety and environment
23%
9
Security certifications and audits
23%
9
Data residency and sovereignty
21%
8
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales25 findingsManual hand-off 13 · Dependency 6 · Bottleneck 4 · Informal channel 2 · at 23 companies
- Suppliers and partners9 findingsDependency 9 · at 9 companies
- Production or delivery8 findingsDependency 6 · Manual hand-off 1 · Tacit rule 1 · at 8 companies
- Customer onboarding6 findingsDependency 4 · Manual hand-off 1 · Tacit rule 1 · at 5 companies
- Customer service and support6 findingsInformal channel 3 · Dependency 1 · Manual hand-off 1 · Tacit rule 1 · at 6 companies
- Health, safety and environment3 findingsManual hand-off 2 · Workaround 1 · at 3 companies
- Planning and scheduling3 findingsTacit rule 3 · at 3 companies
- Hiring2 findingsDependency 2 · at 2 companies
Seen across
Where it holds
Industries
Business model
- subscription10%
- service5%
- marketplace3%
- product3%
Size
- 51-200 people8%
- 1000+ people5%
- 201-500 people3%
- 501-1000 people3%
Region
- United States33%
- United Kingdom8%
- San Francisco, United States5%
- Argentina3%
- France3%
- Germany3%
Instances
The 39 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.