Market and positioning → lead generation → pricing → customer onboarding (+2)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 17 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 41
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 93% of instancesthen
- ProcessLead generationin 93% of instancesthen
- DecisionsPricingin 100% of instancesinformation
- ProcessCustomer onboardingin 100% of instanceswork
- ProcessProduction or deliveryin 90% of instancesthen
- PeopleCustomer service and supportin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Lead generation
93%
38
Customer onboarding
100%
41
Production or delivery
90%
37
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Production or delivery9 findingsDependency 5 · Bottleneck 1 · Manual hand-off 1 · Tacit rule 1 · Workaround 1 · at 9 companies
- Customer service and support9 findingsInformal channel 3 · Manual hand-off 2 · Tacit rule 2 · Bottleneck 1 · Dependency 1 · at 9 companies
- Suppliers and partners8 findingsDependency 8 · at 8 companies
- Pricing6 findingsManual hand-off 3 · Tacit rule 3 · at 6 companies
- Customer onboarding4 findingsDependency 3 · Manual hand-off 1 · at 4 companies
- Hiring4 findingsDependency 2 · Bottleneck 1 · Informal channel 1 · at 4 companies
- Inventory and assets3 findingsDependency 2 · Bottleneck 1 · at 2 companies
- Planning and scheduling3 findingsTacit rule 3 · at 3 companies
Seen across
Where it holds
Industries
Business model
- subscription10%
- product7%
- service5%
- marketplace2%
Size
- 51-200 people7%
- 501-1000 people5%
- 1000+ people2%
- 201-500 people2%
Region
- United States32%
- France5%
- Germany5%
- San Francisco, United States5%
- United Kingdom5%
- Argentina2%
Instances
The 41 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.