Market and positioning → lead generation → sales → customer service and support (+1)
Workflows that drive an outcome from step to step. Process steps that hand work to each other.
Cross-industryRun by organizations in 13 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 34
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 100% of instancesthen
- ProcessLead generationin 97% of instancesinformation
- PeopleSalesin 100% of instancesinformation
- PeopleCustomer service and supportin 100% of instancesinformation
- DecisionsContractsin 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Hiring
71%
24
Customer onboarding
65%
22
Billing and invoicing
47%
16
Proposals and quoting
41%
14
Learning and improvement
41%
14
Logistics and fulfilment
35%
12
Quality control
26%
9
Uptime and incident response
21%
7
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales12 findingsManual hand-off 5 · Dependency 4 · Bottleneck 2 · Tacit rule 1 · at 11 companies
- Customer service and support12 findingsInformal channel 4 · Dependency 3 · Manual hand-off 3 · Tacit rule 2 · at 11 companies
- Suppliers and partners9 findingsDependency 9 · at 9 companies
- Hiring4 findingsDependency 2 · Informal channel 1 · Manual hand-off 1 · at 4 companies
- Billing and invoicing3 findingsManual hand-off 3 · at 3 companies
- Security and access3 findingsWorkaround 3 · at 3 companies
- Customer onboarding2 findingsDependency 1 · Manual hand-off 1 · at 2 companies
- Inference serving2 findingsBottleneck 1 · Workaround 1 · at 1 company
Seen across
Where it holds
Industries
Business model
- subscription12%
- product6%
Size
- 11-50 people6%
- 201-500 people6%
- 51-200 people6%
- 1000+ people3%
Region
- United States35%
- San Francisco, United States9%
- United Kingdom9%
- France6%
- Germany / United States3%
- Japan3%
Instances
The 34 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.