Market and positioning → lead generation → pricing → product or service design (+2)
How information is recorded, decided on and fed back. Mostly data and decisions, with information fed back.
Cross-industryRun by organizations in 14 industries. Counted from public, sourced parts only; each organization below links to the parts it was counted on.
- Organizations running it
- 44
- Of their industry
- 0%
The pattern
What every instance has, in order
- DecisionsMarket and positioningin 98% of instancesmoney
- ProcessLead generationin 93% of instancesthen
- DecisionsPricingin 100% of instancesthen
- ProcessProduct or service designin 98% of instancesthen
- ProcessHiringin 100% of instancescontrol
- DecisionsRegulatory compliancein 100% of instances
Coloured arrows: a flow of that type seen between the two at instance organizations. Grey arrows: order only.
Structure
Element
Share of instances
Companies
Suppliers and partners
68%
30
Customer service and support
68%
30
Sales
66%
29
Account management
20%
9
Variant · where they differ
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Couplings · what comes together
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.
Entropy
Where it runs rough
Operating-reality findings at instance companies: workarounds, manual hand-offs, bottlenecks.
- Sales14 findingsManual hand-off 8 · Dependency 4 · Bottleneck 1 · Tacit rule 1 · at 13 companies
- Suppliers and partners14 findingsDependency 13 · Manual hand-off (public record) 1 · at 14 companies
- Pricing8 findingsTacit rule 5 · Manual hand-off 3 · at 8 companies
- Customer onboarding5 findingsDependency 3 · Bottleneck 1 · Manual hand-off 1 · at 5 companies
- Production or delivery4 findingsDependency 3 · Tacit rule 1 · at 4 companies
- Hiring3 findingsDependency 2 · Tacit rule 1 · at 3 companies
- Lead generation3 findingsDependency 2 · Informal channel 1 · at 3 companies
- Customer service and support3 findingsDependency 2 · Informal channel 1 · at 3 companies
Seen across
Where it holds
Industries
Business model
- product20%
- subscription9%
- marketplace2%
Size
- 1000+ people18%
- 11-50 people7%
- 501-1000 people7%
- 51-200 people7%
- 201-500 people2%
Region
- United States48%
- Japan5%
- San Francisco, United States5%
- Switzerland5%
- Bay Area, CA and Amsterdam, NL2%
- Canada2%
Instances
The 44 companies it was seen at
Member
Variants, couplings and instances
Every level, number, source and dimension: Member, $300 a year.