Commercials, corporate and branded video. It has no schema of its own: companies here are mapped on the Universal schema, and what it does not cover is recorded as gaps.
| Primitive | Part | Layer | Description | Parameters | Coverage |
|---|---|---|---|---|---|
Market and positioning market_positioning | Demand: winning customers | Decisions | Who the company serves and why they pick it. | 0 | — |
Lead generation lead_generation | Demand: winning customers | Process | How demand finds the company. | 0 | — |
Coverage: the share of the 0 companies mapped in public on Film and video production and below that have the primitive mapped. Primitives are matched by key, so companies on earlier versions count.
| Demand: winning customers |
| People |
| Who turns interest into agreement. |
| 0 |
| — |
Pricing pricing | Demand: winning customers | Decisions | How prices and discounts are set. | 0 | — |
|---|
Proposals and quoting quoting | Demand: winning customers | Process | How an offer is produced. | 0 | — |
|---|
Contracts contracts | Demand: winning customers | Decisions | Terms, signatures and changes. | 0 | — |
|---|
Product or service design offer_design | Supply: making or delivering the offer | Process | What is offered and how it evolves. | 0 | — |
|---|
Planning and scheduling planning | Supply: making or delivering the offer | Process | When work happens and who does it. | 0 | — |
|---|
Procurement procurement | Supply: making or delivering the offer | Process | Buying what delivery needs. | 0 | — |
|---|
Suppliers and partners suppliers | Supply: making or delivering the offer | People | Who the company depends on. | 0 | — |
|---|
Production or delivery delivery | Supply: making or delivering the offer | Process | The work itself. | 0 | — |
|---|
Quality control quality | Supply: making or delivering the offer | Process | How work is checked. | 0 | — |
|---|
Inventory and assets inventory | Supply: making or delivering the offer | Data | What the company holds and where. | 0 | — |
|---|
Logistics and fulfilment logistics | Supply: making or delivering the offer | Process | How the offer reaches the customer. | 0 | — |
|---|
Customer onboarding customer_onboarding | Customers: keeping them | Process | From signed to served. | 0 | — |
|---|
Customer service and support support | Customers: keeping them | People | Who answers when something is wrong. | 0 | — |
|---|
Account management account_management | Customers: keeping them | People | Who owns the relationship after the sale. | 0 | — |
|---|
Customer data customer_data | Customers: keeping them | Data | What is known about each customer. | 0 | — |
|---|
Retention and renewal retention | Customers: keeping them | Process | How customers come back. | 0 | — |
|---|
Billing and invoicing billing | Money: getting paid and paying | Process | Turning delivered work into claims. | 0 | — |
|---|
Collections and receivables collections | Money: getting paid and paying | Process | Turning claims into cash. | 0 | — |
|---|
Payments and payables payables | Money: getting paid and paying | Process | Paying suppliers and partners. | 0 | — |
|---|
Payroll payroll | Money: getting paid and paying | Process | Paying people. | 0 | — |
|---|
Accounting and close accounting | Money: getting paid and paying | Software | The ledger and the month-end. | 0 | — |
|---|
Budgeting and forecasting budgeting | Money: getting paid and paying | Decisions | What the company expects. | 0 | — |
|---|
Cash and treasury treasury | Money: getting paid and paying | Data | What the company has and owes. | 0 | — |
|---|
Org structure org_structure | People: who does the work | People | Teams, roles and reporting lines. | 0 | — |
|---|
Hiring hiring | People: who does the work | Process | How people join. | 0 | — |
|---|
Onboarding and training training | People: who does the work | Process | How people become productive. | 0 | — |
|---|
Performance and pay performance_pay | People: who does the work | Decisions | How people are reviewed and rewarded. | 0 | — |
|---|
Scheduling and capacity capacity | People: who does the work | Process | Who is available when. | 0 | — |
|---|
Policies and culture people_policies | People: who does the work | Decisions | The rules people work under. | 0 | — |
|---|
Core system of record system_of_record | Systems: tools and data | Software | The main tool the business runs on. | 0 | — |
|---|
Communication tools communication | Systems: tools and data | Software | How people talk. | 0 | — |
|---|
Integrations integrations | Systems: tools and data | Software | Which tools exchange data without re-keying. | 0 | — |
|---|
Reporting and dashboards reporting | Systems: tools and data | Data | What leaders see, how often. | 0 | — |
|---|
Data management data_management | Systems: tools and data | Data | Where records live and who owns them. | 0 | — |
|---|
Security and access security | Systems: tools and data | Decisions | Who may see and change what. | 0 | — |
|---|
Licences and registrations licensing | Control: rules the company runs under | Decisions | What the company must hold to operate. | 0 | — |
|---|
Regulatory compliance compliance | Control: rules the company runs under | Decisions | The rules it must follow and how it proves it. | 0 | — |
|---|
Insurance and risk insurance | Control: rules the company runs under | Decisions | What is covered and what is not. | 0 | — |
|---|
Legal and contracts administration legal_admin | Control: rules the company runs under | Data | Where agreements and obligations live. | 0 | — |
|---|
Health, safety and environment hse | Control: rules the company runs under | Decisions | How harm is prevented. | 0 | — |
|---|
Strategy and goals strategy | Direction: deciding where it goes | Decisions | What the company is trying to become. | 0 | — |
|---|
Governance and decision rights governance | Direction: deciding where it goes | Decisions | Who decides what, up to which limit. | 0 | — |
|---|
Management cadence cadence | Direction: deciding where it goes | Process | The meetings and reviews that run the company. | 0 | — |
|---|
Learning and improvement improvement | Direction: deciding where it goes | Process | How feedback changes the way work is done. | 0 | — |
|---|