Horizontal business software sold by subscription. It has no schema of its own: companies here are mapped on the Software & SaaS schema, and what it does not cover is recorded as gaps.
| Parameter | Primitive | Type | Unit | Companies | Median | Range |
|---|---|---|---|---|---|---|
Sign-up to paid conversion | Pipeline generation | Percent | % | 0 | — | — |
Win rate on qualified opportunities | Sales | Percent | % | 0 | — | — |
Sales cycle | Sales | Number | days | 0 |
Median and range are shown once 3 or more companies on B2B SaaS and below have published a number; each company counts once.
| — |
Average revenue per account | Packaging and pricingPremium | Money | USD per month | Members | Members | — |
|---|
Average discount off list | Packaging and pricingPremium | Percent | % | Members | Members | — |
|---|
Automated test coverage | Testing and QA | Percent | % | 0 | — | — |
|---|
Roadmap items delivered in the quarter | Product roadmap | Percent | % | 0 | — | — |
|---|
Roadmap driven by customer requests | Product roadmap | Percent | % | 0 | — | — |
|---|
Deploys per week | Engineering delivery | Number | deploys | 0 | — | — |
|---|
Lead time for changes | Engineering delivery | Number | days | 0 | — | — |
|---|
Change failure rate | Engineering delivery | Percent | % | 0 | — | — |
|---|
Customer-facing releases per month | Releases and change communication | Number | releases | 0 | — | — |
|---|
Releases rolled back | Releases and change communication | Percent | % | 0 | — | — |
|---|
Uptime | Uptime and incidents | Percent | % | 0 | — | — |
|---|
Mean time to restore | Uptime and incidents | Number | minutes | 0 | — | — |
|---|
Severe incidents per quarter | Uptime and incidents | Number | incidents | 0 | — | — |
|---|
First response time | Customer support | Number | hours | 0 | — | — |
|---|
Customer satisfaction | Customer support | Percent | % | 0 | — | — |
|---|
Activation rate | Onboarding and activationPremium | Percent | % | Members | Members | — |
|---|
Time to first value | Onboarding and activationPremium | Number | days | Members | Members | — |
|---|
Gross revenue retention | Churn and expansionPremium | Percent | % | Members | Members | — |
|---|
Net revenue retention | Churn and expansionPremium | Percent | % | Members | Members | — |
|---|
Monthly logo churn | Churn and expansionPremium | Percent | % | Members | Members | — |
|---|
Burn multiple | Plan and burn | Number | ratio | 0 | — | — |
|---|
Monthly recurring revenue | Subscription billingPremium | Money | USD per month | Members | Members | — |
|---|
Failed payments recovered | Subscription billingPremium | Percent | % | Members | Members | — |
|---|
Acquisition cost payback | Unit economicsPremium | Number | months | Members | Members | — |
|---|
Lifetime value to acquisition cost | Unit economicsPremium | Number | ratio | Members | Members | — |
|---|
Gross margin | Unit economicsPremium | Percent | % | Members | Members | — |
|---|
Hosting cost as share of revenue | Cloud and hosting costs | Percent | % | 0 | — | — |
|---|
Accounts active weekly | Product analytics | Percent | % | 0 | — | — |
|---|
Usage visible to sales and success | Product analytics | Yes / no | — | 0 | — | — |
|---|
Security assurance held | Data protection and security assurance | Choice none · self-assessed · independent audit · multiple audits | — | 0 | — | — |
|---|
Days to answer a security review | Data protection and security assurance | Number | days | 0 | — | — |
|---|