This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. It has no schema of its own: companies here are mapped on the Professional services schema, and what it does not cover is recorded as gaps.
| Primitive | Part | Layer | Description | Parameters | Coverage |
|---|---|---|---|---|---|
Practice areas and positioning market_positioning | Demand: winning customers | Decisions | The sectors, problems and clients the firm is known for, and why clients pick it over the next firm. | 0 | — |
Business development lead_generation | Demand: winning customers | Process | Referrals, thought leadership, pitches and panel appointments that bring new work in. | 1 | — |
Coverage: the share of the 0 companies mapped in public on Advertising Material Distribution Services and below that have the primitive mapped. Primitives are matched by key, so companies on earlier versions count.
Partners and pitch teams sales |
|---|
| Demand: winning customers |
| People |
| Who wins the work. In most firms the senior people sell and then deliver. |
| 1 |
| — |
Fee models and ratesPremium pricing | Demand: winning customers | Decisions | Included for Members | Members | Members |
|---|
Proposals and statements of work quoting | Demand: winning customers | Process | The written offer: scope, team, timeline, fee and assumptions. | 0 | — |
|---|
Engagement letters and master agreements contracts | Demand: winning customers | Decisions | Terms per engagement, limits of liability and how scope changes are agreed. | 0 | — |
|---|
Engagement scoping engagement_scoping | Demand: winning customers | Process | Turning a client's problem into a defined scope, team, timeline and estimate before anything is signed. | 2 | — |
|---|
Service lines offer_design | Supply: making or delivering the offer | Process | The services the firm sells, packaged into repeatable offers where it can. | 0 | — |
|---|
Resourcing planning | Supply: making or delivering the offer | Process | Which people work on which engagement, and when they roll off. | 0 | — |
|---|
Procurement procurement | Supply: making or delivering the offer | Process | Buying what delivery needs. | 0 | — |
|---|
Suppliers and partners suppliers | Supply: making or delivering the offer | People | Who the company depends on. | 0 | — |
|---|
Engagement delivery delivery | Supply: making or delivering the offer | Process | Doing the work the client is paying for, to plan. | 0 | — |
|---|
Quality and risk review quality | Supply: making or delivering the offer | Process | Senior review of advice and work product before it reaches the client. | 0 | — |
|---|
Knowledge and work product inventory | Supply: making or delivering the offer | Data | Templates, precedents, methods and past deliverables the firm reuses. | 0 | — |
|---|
Logistics and fulfilment logistics | Supply: making or delivering the offer | Process | How the offer reaches the customer. | 0 | — |
|---|
Creative and campaign production creative_production | Supply: making or delivering the offer | Process | Agencies: briefs turned into concepts, assets and campaigns through a studio pipeline. | 2 | — |
|---|
Deliverable review and approval deliverable_review | Supply: making or delivering the offer | Process | Internal review and client sign-off rounds on each deliverable before it counts as done. | 2 | — |
|---|
Client intake customer_onboarding | Customers: keeping them | Process | From accepted engagement to a team in place: identity checks, kick-off, access. | 0 | — |
|---|
Customer service and support support | Customers: keeping them | People | Who answers when something is wrong. | 0 | — |
|---|
Client relationship partners account_management | Customers: keeping them | People | Who owns each client relationship across engagements and service lines. | 0 | — |
|---|
Customer data customer_data | Customers: keeping them | Data | What is known about each customer. | 0 | — |
|---|
Repeat and follow-on work retention | Customers: keeping them | Process | How one engagement turns into the next one with the same client. | 1 | — |
|---|
Time and fee billing billing | Money: getting paid and paying | Process | Turning recorded time and fee milestones into invoices the client accepts. | 2 | — |
|---|
Collections and lock-up collections | Money: getting paid and paying | Process | Getting invoices paid; lock-up is unbilled plus unpaid. | 1 | — |
|---|
Payments and payables payables | Money: getting paid and paying | Process | Paying suppliers and partners. | 0 | — |
|---|
Payroll payroll | Money: getting paid and paying | Process | Paying people. | 0 | — |
|---|
Accounting and close accounting | Money: getting paid and paying | Software | The ledger and the month-end. | 0 | — |
|---|
Budgeting and forecasting budgeting | Money: getting paid and paying | Decisions | What the company expects. | 0 | — |
|---|
Cash and treasury treasury | Money: getting paid and paying | Data | What the company has and owes. | 0 | — |
|---|
Time tracking time_tracking | Money: getting paid and paying | Process | How people record hours against engagements and tasks, and how fast that time is complete. | 2 | — |
|---|
RetainersPremium retainers | Money: getting paid and paying | Decisions | Included for Members | Members | Members |
|---|
Engagement marginPremium engagement_margin | Money: getting paid and paying | Data | Included for Members | Members | Members |
|---|
Client money and trust accounts client_money | Money: getting paid and paying | Data | Law and accounting: money held for clients, kept apart from the firm's own and reconciled. | 2 | — |
|---|
Org structure org_structure | People: who does the work | People | Teams, roles and reporting lines. | 0 | — |
|---|
Hiring hiring | People: who does the work | Process | How people join. | 0 | — |
|---|
Onboarding and training training | People: who does the work | Process | How people become productive. | 0 | — |
|---|
Performance and pay performance_pay | People: who does the work | Decisions | How people are reviewed and rewarded. | 0 | — |
|---|
Capacity and bench capacity | People: who does the work | Process | Who is available, who is between engagements, and how far ahead the firm is booked. | 0 | — |
|---|
Policies and culture people_policies | People: who does the work | Decisions | The rules people work under. | 0 | — |
|---|
UtilisationPremium utilisation | People: who does the work | Data | Included for Members | Members | Members |
|---|
Leverage and team pyramidPremium leverage_model | People: who does the work | Decisions | Included for Members | Members | Members |
|---|
Core system of record system_of_record | Systems: tools and data | Software | The main tool the business runs on. | 0 | — |
|---|
Communication tools communication | Systems: tools and data | Software | How people talk. | 0 | — |
|---|
Integrations integrations | Systems: tools and data | Software | Which tools exchange data without re-keying. | 0 | — |
|---|
Reporting and dashboards reporting | Systems: tools and data | Data | What leaders see, how often. | 0 | — |
|---|
Data management data_management | Systems: tools and data | Data | Where records live and who owns them. | 0 | — |
|---|
Security and access security | Systems: tools and data | Decisions | Who may see and change what. | 0 | — |
|---|
Professional registrations licensing | Control: rules the company runs under | Decisions | Practising certificates and firm registrations each profession requires. | 0 | — |
|---|
Regulatory compliance compliance | Control: rules the company runs under | Decisions | The rules it must follow and how it proves it. | 0 | — |
|---|
Professional indemnity insurance | Control: rules the company runs under | Decisions | Cover for claims that advice or work was negligent. | 0 | — |
|---|