The functions every health and personal care retailers company runs on. It has no schema of its own: companies here are mapped on the Retail & e-commerce schema, and what it does not cover is recorded as gaps.
Who the shop is for, what it stands for and why people buy here.
0
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Traffic and acquisition
lead_generation
Demand: winning customers
Process
Footfall, search, social, ads and email that bring shoppers in.
1
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Coverage: the share of the 0 companies mapped in public on Health and Personal Care Retailers and below that have the primitive mapped. Primitives are matched by key, so companies on earlier versions count.
Store teams and conversion
sales
Demand: winning customers
People
Who helps shoppers buy, in store and online.
1
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Pricing and promotions
pricing
Demand: winning customers
Decisions
Regular prices, promotions, markdowns and price matching.
2
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Trade and bulk quotes
quoting
Demand: winning customers
Process
Priced offers for trade customers and large orders.
0
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Vendor and channel terms
contracts
Demand: winning customers
Decisions
Terms with brands, vendors and selling platforms.
0
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Online storefront
online_storefront
Demand: winning customers
Software
The web shop and app: catalogue, search, checkout and content.
3
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Marketplaces
marketplaces
Demand: winning customers
Process
Selling through third-party marketplaces: listings, fees, stock sync and their rules.
2
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Product development and own brand
offer_design
Supply: making or delivering the offer
Process
Products designed in-house or sold under the shop's own label.
0
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Buying and open-to-buy
planning
Supply: making or delivering the offer
Process
How much to buy, of what, for which season.
0
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Purchase orders
procurement
Supply: making or delivering the offer
Process
Orders to vendors and their follow-up to receipt.
0
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Vendors and brands
suppliers
Supply: making or delivering the offer
People
Who the shop buys from.
0
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Selling
delivery
Supply: making or delivering the offer
Process
Serving shoppers and taking payment.
0
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Product quality
quality
Supply: making or delivering the offer
Process
Checks on what is received and complaints about what was sold.
0
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Stock
inventory
Supply: making or delivering the offer
Data
Units on hand by product, size and location.
3
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Order fulfilment
logistics
Supply: making or delivering the offer
Process
Picking, packing and shipping online orders.
1
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Merchandising
merchandising
Supply: making or delivering the offer
Decisions
What is shown where, in store and online, and how space earns its keep.
2
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Assortment
assortment
Supply: making or delivering the offer
Decisions
Which products, sizes and variants are carried, where, and when slow lines are cut.
2
—
Shrink and loss prevention
shrink
Supply: making or delivering the offer
Data
Stock lost to theft, damage and error, and how it is prevented.
1
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Store and omnichannel fulfilment
store_fulfilment
Supply: making or delivering the offer
Process
Buy online, pick up in store, ship from store and endless aisle across channels.
1
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First purchase
customer_onboarding
Customers: keeping them
Process
What a new customer experiences on the first order.
0
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Customer care
support
Customers: keeping them
People
Questions, order problems and complaints.
0
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Account management
account_management
Customers: keeping them
People
Who owns the relationship after the sale.
0
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Customer profiles
customer_data
Customers: keeping them
Data
Purchases, preferences and consent to contact.
0
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Repeat purchase
retention
Customers: keeping them
Process
How customers come back to buy again.
1
—
Returns
returns
Customers: keeping them
Process
Return policy, how returns are received and what share is resold.
3
—
Loyalty
loyalty
Customers: keeping them
Decisions
Points, tiers and member perks, and what they cost against the extra spend they bring.
2
—
Payments at checkout
billing
Money: getting paid and paying
Process
Cards, wallets, gift cards and buy-now-pay-later.
0
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Collections and receivables
collections
Money: getting paid and paying
Process
Turning claims into cash.
0
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Vendor payments
payables
Money: getting paid and paying
Process
Paying vendors on terms.
0
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Payroll
payroll
Money: getting paid and paying
Process
Paying people.
0
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Accounting and close
accounting
Money: getting paid and paying
Software
The ledger and the month-end.
0
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Budgeting and forecasting
budgeting
Money: getting paid and paying
Decisions
What the company expects.
0
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Cash and treasury
treasury
Money: getting paid and paying
Data
What the company has and owes.
0
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Org structure
org_structure
People: who does the work
People
Teams, roles and reporting lines.
0
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Hiring
hiring
People: who does the work
Process
How people join.
0
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Onboarding and training
training
People: who does the work
Process
How people become productive.
0
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Performance and pay
performance_pay
People: who does the work
Decisions
How people are reviewed and rewarded.
0
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Store staffing
capacity
People: who does the work
Process
Rotas built around footfall.
0
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Policies and culture
people_policies
People: who does the work
Decisions
The rules people work under.
0
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Core system of record
system_of_record
Systems: tools and data
Software
The main tool the business runs on.
0
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Communication tools
communication
Systems: tools and data
Software
How people talk.
0
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Integrations
integrations
Systems: tools and data
Software
Which tools exchange data without re-keying.
0
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Sales and margin reporting
reporting
Systems: tools and data
Data
Daily sales, margin and stock by store, channel and category.
0
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Data management
data_management
Systems: tools and data
Data
Where records live and who owns them.
0
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Security and access
security
Systems: tools and data
Decisions
Who may see and change what.
0
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Point of sale
point_of_sale
Systems: tools and data
Software
Tills, payments and receipts, linked to stock and customer records.