This industry comprises establishments primarily engaged in retailing packaged alcoholic beverages, such as ale, beer, wine, and liquor. It has no schema of its own: companies here are mapped on the Retail & e-commerce schema, and what it does not cover is recorded as gaps.
| Primitive | Part | Layer | Description | Parameters | Coverage |
|---|---|---|---|---|---|
Brand and customer market_positioning | Demand: winning customers | Decisions | Who the shop is for, what it stands for and why people buy here. | 0 | — |
Traffic and acquisition lead_generation | Demand: winning customers | Process | Footfall, search, social, ads and email that bring shoppers in. | 1 | — |
Coverage: the share of the 0 companies mapped in public on Beer, Wine, and Liquor Retailers and below that have the primitive mapped. Primitives are matched by key, so companies on earlier versions count.
| Demand: winning customers |
| People |
| Who helps shoppers buy, in store and online. |
| 1 |
| — |
Pricing and promotions pricing | Demand: winning customers | Decisions | Regular prices, promotions, markdowns and price matching. | 2 | — |
|---|
Trade and bulk quotes quoting | Demand: winning customers | Process | Priced offers for trade customers and large orders. | 0 | — |
|---|
Vendor and channel terms contracts | Demand: winning customers | Decisions | Terms with brands, vendors and selling platforms. | 0 | — |
|---|
Online storefront online_storefront | Demand: winning customers | Software | The web shop and app: catalogue, search, checkout and content. | 3 | — |
|---|
Marketplaces marketplaces | Demand: winning customers | Process | Selling through third-party marketplaces: listings, fees, stock sync and their rules. | 2 | — |
|---|
Product development and own brand offer_design | Supply: making or delivering the offer | Process | Products designed in-house or sold under the shop's own label. | 0 | — |
|---|
Buying and open-to-buy planning | Supply: making or delivering the offer | Process | How much to buy, of what, for which season. | 0 | — |
|---|
Purchase orders procurement | Supply: making or delivering the offer | Process | Orders to vendors and their follow-up to receipt. | 0 | — |
|---|
Vendors and brands suppliers | Supply: making or delivering the offer | People | Who the shop buys from. | 0 | — |
|---|
Selling delivery | Supply: making or delivering the offer | Process | Serving shoppers and taking payment. | 0 | — |
|---|
Product quality quality | Supply: making or delivering the offer | Process | Checks on what is received and complaints about what was sold. | 0 | — |
|---|
Stock inventory | Supply: making or delivering the offer | Data | Units on hand by product, size and location. | 3 | — |
|---|
Order fulfilment logistics | Supply: making or delivering the offer | Process | Picking, packing and shipping online orders. | 1 | — |
|---|
Merchandising merchandising | Supply: making or delivering the offer | Decisions | What is shown where, in store and online, and how space earns its keep. | 2 | — |
|---|
Assortment assortment | Supply: making or delivering the offer | Decisions | Which products, sizes and variants are carried, where, and when slow lines are cut. | 2 | — |
|---|
Shrink and loss prevention shrink | Supply: making or delivering the offer | Data | Stock lost to theft, damage and error, and how it is prevented. | 1 | — |
|---|
Store and omnichannel fulfilment store_fulfilment | Supply: making or delivering the offer | Process | Buy online, pick up in store, ship from store and endless aisle across channels. | 1 | — |
|---|
First purchase customer_onboarding | Customers: keeping them | Process | What a new customer experiences on the first order. | 0 | — |
|---|
Customer care support | Customers: keeping them | People | Questions, order problems and complaints. | 0 | — |
|---|
Account management account_management | Customers: keeping them | People | Who owns the relationship after the sale. | 0 | — |
|---|
Customer profiles customer_data | Customers: keeping them | Data | Purchases, preferences and consent to contact. | 0 | — |
|---|
Repeat purchase retention | Customers: keeping them | Process | How customers come back to buy again. | 1 | — |
|---|
Returns returns | Customers: keeping them | Process | Return policy, how returns are received and what share is resold. | 3 | — |
|---|
Loyalty loyalty | Customers: keeping them | Decisions | Points, tiers and member perks, and what they cost against the extra spend they bring. | 2 | — |
|---|
Payments at checkout billing | Money: getting paid and paying | Process | Cards, wallets, gift cards and buy-now-pay-later. | 0 | — |
|---|
Collections and receivables collections | Money: getting paid and paying | Process | Turning claims into cash. | 0 | — |
|---|
Vendor payments payables | Money: getting paid and paying | Process | Paying vendors on terms. | 0 | — |
|---|
Payroll payroll | Money: getting paid and paying | Process | Paying people. | 0 | — |
|---|
Accounting and close accounting | Money: getting paid and paying | Software | The ledger and the month-end. | 0 | — |
|---|
Budgeting and forecasting budgeting | Money: getting paid and paying | Decisions | What the company expects. | 0 | — |
|---|
Cash and treasury treasury | Money: getting paid and paying | Data | What the company has and owes. | 0 | — |
|---|
Org structure org_structure | People: who does the work | People | Teams, roles and reporting lines. | 0 | — |
|---|
Hiring hiring | People: who does the work | Process | How people join. | 0 | — |
|---|
Onboarding and training training | People: who does the work | Process | How people become productive. | 0 | — |
|---|
Performance and pay performance_pay | People: who does the work | Decisions | How people are reviewed and rewarded. | 0 | — |
|---|
Store staffing capacity | People: who does the work | Process | Rotas built around footfall. | 0 | — |
|---|
Policies and culture people_policies | People: who does the work | Decisions | The rules people work under. | 0 | — |
|---|
Core system of record system_of_record | Systems: tools and data | Software | The main tool the business runs on. | 0 | — |
|---|
Communication tools communication | Systems: tools and data | Software | How people talk. | 0 | — |
|---|
Integrations integrations | Systems: tools and data | Software | Which tools exchange data without re-keying. | 0 | — |
|---|
Sales and margin reporting reporting | Systems: tools and data | Data | Daily sales, margin and stock by store, channel and category. | 0 | — |
|---|
Data management data_management | Systems: tools and data | Data | Where records live and who owns them. | 0 | — |
|---|
Security and access security | Systems: tools and data | Decisions | Who may see and change what. | 0 | — |
|---|
Point of sale point_of_sale | Systems: tools and data | Software | Tills, payments and receipts, linked to stock and customer records. | 1 | — |
|---|
Licences and registrations licensing | Control: rules the company runs under | Decisions | What the company must hold to operate. | 0 | — |
|---|
Regulatory compliance compliance | Control: rules the company runs under | Decisions | The rules it must follow and how it proves it. | 0 | — |
|---|
Insurance and risk insurance | Control: rules the company runs under | Decisions | What is covered and what is not. | 0 | — |
|---|