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Southwest Airlines

CompanyAir TransportationMapped from public sources
First mapped Updated
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Southwest Airlines is a company in air transportation, based in United States.

What is public so far is its identity and 23 facts from open registries, each with its source and date. How it is built inside has not been mapped yet.

01What we know so far

Who the organization is, from open registries: every fact with how sure it is, where it comes from and when it was stated.

Airline of the United States. Wikidata class: airline, business, public company. Industry: air transport. Source: https://www.wikidata.org/wiki/Q503308

  • Revenue (trailing twelve months)$31.5BInferred · high confidence
    sec.gov: show sources
    • SEC 10-Q filed 2026-10-22, accession 0000092380-26-000107sec.gov
      “Revenue of $31,545,000,000 for the twelve months ended 2026-09-30 (TTM to Sep 2026, as of 2026): the sum of the four quarters ended 2025-12-31, 2026-03-31, 2026-06-30, 2026-09-30 (one quarter taken as its fiscal year less the other three), in SEC filings (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax); latest 10-Q filed 2026-10-22.”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    TTM to Sep 2026
  • Revenue (latest quarter)$8.4BInferred · high confidence
    sec.gov: show sources
    • SEC 10-Q filed 2026-10-22, accession 0000092380-26-000107sec.gov
      “Revenue of $8,422,000,000 for the three months ended 2026-09-30 (quarter to Sep 2026, as of 2026), reported in the 10-Q filed 2026-10-22 (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    Quarter to Sep 2026
  • Revenue$28.1BInferred · high confidence
    sec.gov: show sources
    • SEC 10-K filed 2026-02-05, accession 0000092380-26-000004sec.gov
      “Revenue of $28,063,000,000 for the fiscal year ended 2025-12-31 (as of 2025), reported in the 10-K filed 2026-02-05 (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    FY2025
  • Revenue$23.8BInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q503308wikidata.org
      “Revenue 23,814,000,000 USD as of 2022 (Wikidata P2139). Cited: https://www.sec.gov/Archives/edgar/data/0000092380/000009238023000010/luv-20221231.htm”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2022
  • Employees59,793Inferred · low confidence
    wikidata.org: show sources
    • Wikidata Q503308wikidata.org
      “59,793 employees as of 2019 (Wikidata P1128).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2019
  • Foundedin 1967Inferred · high confidence
    wikidata.org: show sources
    • Wikidata Q503308wikidata.org
      “Founded in 1967 (Wikidata P571).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • HeadquartersDallasInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q503308wikidata.org
      “Headquarters: Dallas (Wikidata Q16557).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Legal formFor-Profit CorporationInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q503308wikidata.org
      “Legal form: For-Profit Corporation (Wikidata Q130264293).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Rorhttps://ror.org/04vqdec11Inferred · high confidence
    ror.org: show sources
    • ROR record 04vqdec11ror.org
      “Research Organization Registry identifier https://ror.org/04vqdec11 (ROR 04vqdec11, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • Research typecompany, funderInferred · high confidence
    ror.org: show sources
    • ROR record 04vqdec11ror.org
      “Organization type: company, funder (ROR 04vqdec11, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • Foundedin 1967Inferred · high confidence
    ror.org: show sources
    • ROR record 04vqdec11ror.org
      “Established in 1967 (ROR 04vqdec11, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • HeadquartersDallas, United StatesInferred · high confidence
    ror.org: show sources
    • ROR record 04vqdec11ror.org
      “Located in Dallas, United States (ROR 04vqdec11, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • LEIUDTZ87G0STFETI6HGH41Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Legal Entity Identifier UDTZ87G0STFETI6HGH41 (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • Legal formFor-Profit CorporationInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Legal form: For-Profit Corporation (ISO 20275 ELF C5K7) (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • JurisdictionUS-TXInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Jurisdiction: US-TX (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • Registered as0023294100 at Corporations Section (Texas Secretary of State)Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Registered as 0023294100 at Corporations Section (Texas Secretary of State) (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • Incorporatedon 1967-03-09Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Legal entity created on 1967-03-09 (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • Entity statusactiveInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Entity status: ACTIVE (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • HeadquartersDallas, United StatesInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record UDTZ87G0STFETI6HGH41search.gleif.org
      “Headquarters address: Dallas, US (GLEIF LEI UDTZ87G0STFETI6HGH41, record updated 2026-04-16).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 16 Apr 2026
  • SEC CIK0000092380Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000092380sec.gov
      “SEC Central Index Key 0000092380 (SOUTHWEST AIRLINES CO).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
  • TickerLUVInferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000092380sec.gov
      “Traded as LUV (SEC EDGAR submissions for CIK 0000092380).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
  • SIC code4512 Air Transportation, ScheduledInferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000092380sec.gov
      “SEC standard industrial classification 4512 (Air Transportation, Scheduled).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
  • Latest annual report10-K for 2025-12-31, filed 2026-02-05Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000092380sec.gov
      “Latest annual report: 10-K for the period ended 2025-12-31, filed 2026-02-05 (https://www.sec.gov/Archives/edgar/data/92380/000009238026000004/0000092380-26-000004-index.htm).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025

02Deepen this

What a map of Southwest Airlines would hold, part by part. Nothing is mapped yet, so every primitive reads as not mapped.

Deepen this

Map how Southwest Airlines is built

We know who Southwest Airlines is from public registries. Its parts, the software it runs and how work and money move through it have not been researched yet. Research reads its website, job posts, reviews and filings and maps what it finds, each item with its source.

Is this yours? Claim it and map it yourself

Deepen this profile

0 of 56 primitives covered · 0%

56 primitives in 8 parts have nothing on them yet. Pay for focused research and what it finds is public for everyone.

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  • Demand: winning customers

    0 of 7 mapped
      Show 7 more not mapped
      • Lanes and servicesNot mapped
      • Lead generationNot mapped
      • Freight salesNot mapped
      • Rates and surchargesNot mapped
      • Rate quotes and tendersNot mapped
      • Shipper agreementsNot mapped
      • Load matchingNot mapped

    • Supply: making or delivering the offer

      0 of 13 mapped
        Show 13 more not mapped
        • Service levelsNot mapped
        • Load planningNot mapped
        • ProcurementNot mapped
        • Carriers and owner-operatorsNot mapped
        • Moving freightNot mapped
        • Claims and damageNot mapped
        • Fleet and warehouse assetsNot mapped
        • Final-mile deliveryNot mapped
        • FleetNot mapped
        • RoutingNot mapped
        • Carrier contractsNot mapped
        • Warehouse operationsNot mapped
        • Yard and dock schedulingNot mapped

      • Customers: keeping them

        0 of 6 mapped
          Show 6 more not mapped
          • Customer onboardingNot mapped
          • Customer service and supportNot mapped
          • Account managementNot mapped
          • Shipper recordsNot mapped
          • Retention and renewalNot mapped
          • Shipment trackingNot mapped

        • Money: getting paid and paying

          0 of 8 mapped
            Show 8 more not mapped
            • Billing and invoicingNot mapped
            • Collections and receivablesNot mapped
            • Payments and payablesNot mapped
            • Driver and warehouse payNot mapped
            • Accounting and closeNot mapped
            • Budgeting and forecastingNot mapped
            • Cash and treasuryNot mapped
            • Freight billingNot mapped

          • People: who does the work

            0 of 6 mapped
              Show 6 more not mapped
              • Org structureNot mapped
              • Driver recruitingNot mapped
              • Onboarding and trainingNot mapped
              • Performance and payNot mapped
              • Driver hours and availabilityNot mapped
              • Policies and cultureNot mapped

            • Systems: tools and data

              0 of 6 mapped
                Show 6 more not mapped
                • Core system of recordNot mapped
                • Communication toolsNot mapped
                • IntegrationsNot mapped
                • Reporting and dashboardsNot mapped
                • Data managementNot mapped
                • Security and accessNot mapped

              • Control: rules the company runs under

                0 of 6 mapped
                  Show 6 more not mapped
                  • Operating authorityNot mapped
                  • Transport complianceNot mapped
                  • Cargo and liability coverNot mapped
                  • Legal and contracts administrationNot mapped
                  • Road and warehouse safetyNot mapped
                  • Vehicle and driver complianceNot mapped

                • Direction: deciding where it goes

                  0 of 4 mapped
                    Show 4 more not mapped
                    • Strategy and goalsNot mapped
                    • Governance and decision rightsNot mapped
                    • Management cadenceNot mapped
                    • Learning and improvementNot mapped

                  • Specific to this company

                    1 of 1 mapped
                    • Outside the industry schema4 components

                  03Sources and evidence

                  Only what anyone could find on the open web appears here: company sites, job boards, reviews, registries and press. Private material never shows on a public page.

                  Evidence
                  How sure each item is
                  • Verified0
                  • Self-reported0
                  • Inferred26
                  • Low confidence1
                  Sources most relied on
                  • search.gleif.org8 items · read
                  • sec.gov8 items · read
                  • wikidata.org6 items · read
                  • ror.org5 items · read
                  Research runs
                  None recorded
                  Last run
                  None recorded
                  Contributors
                  None recorded
                  Agent uploads
                  None recorded
                  Pages read
                  None recorded
                  Open-web sources cited
                  6

                  04People and leadership

                  Notable people in their roles at Southwest Airlines, as Wikidata or the source named states them. Only people with a Wikidata item; anyone listed can ask to be taken off.

                  Former (1)

                  05Timeline

                  Dated events from the sources, newest first. Funding and ownership carry the date the source stated them, not when they began.

                  1. 1 Feb 2022
                    LeadershipBob Jordan, chief executive: started
                    wikidata.org
                  2. 1 Feb 2022
                    LeadershipGary C. Kelly, chief executive: ended
                    wikidata.org
                  3. Jul 2004
                    LeadershipGary C. Kelly, chief executive: started
                    wikidata.org
                  4. 1967
                    FoundedFounded
                    search.gleif.org
                  5. 1967
                    FoundedFounded
                    ror.org
                  6. 1967
                    FoundedFounded
                    wikidata.org

                  06Identifiers

                  The organization's entries in open registers, each linked to its record where the register has one.

                  SEC CIK
                  0000092380wikidata.org
                  LEI
                  UDTZ87G0STFETI6HGH41wikidata.org
                  ROR
                  04vqdec11wikidata.org
                  Wikidata
                  Q503308

                  07Similar organizations

                  Others in air transportation first, then those whose public maps share the most primitives with it, then other companies.

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                  08Claim or correct

                  Is this your company?
                  Claim the profile, correct it, decide what shows

                  Everything here is a System Atlas record, sourced from what we found publicly. Prove you run southwest.com and you get your own free workspace: add detail in private and choose, item by item, what this page shows. Spotted something wrong without running it? Report it.

                  Claim with your @southwest.com email