System Atlas

Mapped from public sources. First mapped Updated

Overview

What it is

What is public so far is its identity and 22 facts from open registries, each with its source and date. How it is built inside has not been mapped yet.

02

Financials

Every public fact with how sure it is, where it comes from and when it was stated.

  • Employees17,200Inferred · low confidence
    wikidata.org: show sources
    • Wikidata Q667599wikidata.org
      “17,200 employees (no date given) (Wikidata P1128).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Foundedin 1903Inferred · high confidence
    wikidata.org: show sources
    • Wikidata Q667599wikidata.org
      “Founded in 1903 (Wikidata P571).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • HeadquartersAtlantaInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q667599wikidata.org
      “Headquarters: Atlanta (Wikidata Q23556).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Legal formpublic companyInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q667599wikidata.org
      “Legal form: public company (Wikidata Q891723).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Rorhttps://ror.org/05gyvs118Inferred · high confidence
    ror.org: show sources
    • ROR record 05gyvs118ror.org
      “Research Organization Registry identifier https://ror.org/05gyvs118 (ROR 05gyvs118, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • Research typecompanyInferred · high confidence
    ror.org: show sources
    • ROR record 05gyvs118ror.org
      “Organization type: company (ROR 05gyvs118, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • Foundedin 1903Inferred · high confidence
    ror.org: show sources
    • ROR record 05gyvs118ror.org
      “Established in 1903 (ROR 05gyvs118, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • HeadquartersAtlanta, United StatesInferred · high confidence
    ror.org: show sources
    • ROR record 05gyvs118ror.org
      “Located in Atlanta, United States (ROR 05gyvs118, record updated 2024-12-11).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 11 Dec 2024
  • LEI549300LWGYFM1TVO1Z12Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Legal Entity Identifier 549300LWGYFM1TVO1Z12 (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • Legal formCorporationInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Legal form: Corporation (ISO 20275 ELF XTIQ) (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • JurisdictionUS-DEInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Jurisdiction: US-DE (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • Registered as2118347 at Division of Corporations, Department of StateInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Registered as 2118347 at Division of Corporations, Department of State (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • Incorporatedon 1987-02-23Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Legal entity created on 1987-02-23 (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • Entity statusactiveInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Entity status: ACTIVE (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • HeadquartersWilmington, United StatesInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300LWGYFM1TVO1Z12search.gleif.org
      “Headquarters address: Wilmington, US (GLEIF LEI 549300LWGYFM1TVO1Z12, record updated 2026-05-14).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 14 May 2026
  • SEC CIK0000814453Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000814453sec.gov
      “SEC Central Index Key 0000814453 (NEWELL BRANDS INC.).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
  • Revenue$7.2BInferred · high confidence
    sec.gov: show sources
    • SEC 10-K filed 2026-02-13, accession 0000814453-26-000008sec.gov
      “Revenue of $7,204,000,000 for the fiscal year ended 2025-12-31 (as of 2025), reported in the 10-K filed 2026-02-13 (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    FY2025
  • Revenue (latest quarter)$1.9BInferred · high confidence
    sec.gov: show sources
    • SEC 10-Q filed 2026-10-30, accession 0000814453-26-000038sec.gov
      “Revenue of $1,873,000,000 for the three months ended 2026-09-30 (quarter to Sep 2026, as of 2026), reported in the 10-Q filed 2026-10-30 (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    Quarter to Sep 2026
  • Revenue (trailing twelve months)$7.3BInferred · high confidence
    sec.gov: show sources
    • SEC 10-Q filed 2026-10-30, accession 0000814453-26-000038sec.gov
      “Revenue of $7,313,000,000 for the twelve months ended 2026-09-30 (TTM to Sep 2026, as of 2026): the sum of the four quarters ended 2025-12-31, 2026-03-31, 2026-06-30, 2026-09-30 (one quarter taken as its fiscal year less the other three), in SEC filings (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax); latest 10-Q filed 2026-10-30.”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    TTM to Sep 2026
  • TickerNWLInferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000814453sec.gov
      “Traded as NWL (SEC EDGAR submissions for CIK 0000814453).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
  • SIC code3089 Plastics Products, NECInferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000814453sec.gov
      “SEC standard industrial classification 3089 (Plastics Products, NEC).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
  • Latest annual report10-K for 2025-12-31, filed 2026-02-13Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0000814453sec.gov
      “Latest annual report: 10-K for the period ended 2025-12-31, filed 2026-02-13 (https://www.sec.gov/Archives/edgar/data/814453/000081445326000008/0000814453-26-000008-index.htm).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 31 Dec 2025
03

Map

Deepen this profile

0 of 57 primitives covered · 0%

57 primitives in 8 parts have nothing on them yet. Pay for focused research and what it finds is public for everyone.

What a map would hold

Part by part, what a map of Newell Brands would hold. Nothing is mapped yet, so every primitive reads as not mapped.

  • Demand: winning customers

    0 of 6 mapped
      Show 6 more not mapped
      • Markets and product linesNot mapped
      • Lead generationNot mapped
      • Sales and distributorsNot mapped
      • Price lists and margin rulesNot mapped
      • Quotes and bid responsesNot mapped
      • Purchase orders and supply agreementsNot mapped
    • Supply: making or delivering the offer

      0 of 15 mapped
        Show 15 more not mapped
        • Product engineeringNot mapped
        • Demand and supply planningNot mapped
        • PurchasingNot mapped
        • Supplier baseNot mapped
        • ProductionNot mapped
        • InspectionNot mapped
        • Raw, work-in-progress and finished goodsNot mapped
        • ShippingNot mapped
        • Bill of materialsNot mapped
        • Engineering changesNot mapped
        • Production schedulingNot mapped
        • Work ordersNot mapped
        • Machine capacityNot mapped
        • MaintenanceNot mapped
        • Supplier qualityNot mapped
      • Customers: keeping them

        0 of 5 mapped
          Show 5 more not mapped
          • Customer onboardingNot mapped
          • Customer service and returnsNot mapped
          • Account managementNot mapped
          • Customer dataNot mapped
          • Retention and renewalNot mapped
        • Money: getting paid and paying

          0 of 8 mapped
            Show 8 more not mapped
            • Billing and invoicingNot mapped
            • Collections and receivablesNot mapped
            • Payments and payablesNot mapped
            • PayrollNot mapped
            • Cost accounting and closeNot mapped
            • Budgeting and forecastingNot mapped
            • Cash and treasuryNot mapped
            • Standard costs and variancesNot mapped
          • People: who does the work

            0 of 6 mapped
              Show 6 more not mapped
              • Org structureNot mapped
              • HiringNot mapped
              • Onboarding and trainingNot mapped
              • Performance and payNot mapped
              • Scheduling and capacityNot mapped
              • Policies and cultureNot mapped
            • Systems: tools and data

              0 of 6 mapped
                Show 6 more not mapped
                • Planning and resource systemNot mapped
                • Communication toolsNot mapped
                • IntegrationsNot mapped
                • Reporting and dashboardsNot mapped
                • Data managementNot mapped
                • Security and accessNot mapped
              • Control: rules the company runs under

                0 of 7 mapped
                  Show 7 more not mapped
                  • Licences and registrationsNot mapped
                  • Regulatory complianceNot mapped
                  • Insurance and riskNot mapped
                  • Legal and contracts administrationNot mapped
                  • Plant safety and environmentNot mapped
                  • Quality management systemNot mapped
                  • Lot traceabilityNot mapped
                • Direction: deciding where it goes

                  0 of 4 mapped
                    Show 4 more not mapped
                    • Strategy and goalsNot mapped
                    • Governance and decision rightsNot mapped
                    • Management cadenceNot mapped
                    • Learning and improvementNot mapped
                  • Specific to this company

                    1 of 1 mapped
                    • Outside the industry schema4 components
                  04

                  Timeline

                  Dated events from the sources, newest first. Funding and ownership carry the date the source stated them.

                  1. 1987
                    FoundedFounded
                    search.gleif.org
                  2. 1903
                    FoundedFounded
                    ror.org
                  3. 1903
                    FoundedFounded
                    wikidata.org
                  05

                  Sources

                  Only what anyone could find on the open web appears here: company sites, registries, filings, reviews and press. Private material never shows on a public page.

                  Evidence
                  How sure each item is
                  • Verified0
                  • Self-reported0
                  • Inferred25
                  • Low confidence1
                  Sources most relied on
                  • search.gleif.org8 items · read
                  • sec.gov8 items · read
                  • wikidata.org5 items · read
                  • ror.org5 items · read
                  Open-web sources cited
                  6

                  Identifiers

                  Its entries in open registers, each linked to its record where the register has one.

                  06

                  Similar organizations

                  Others in manufacturing first, those sharing the most parts of their map leading, then the nearest by shared parts elsewhere.

                  Škoda Transportation

                  Company · Manufacturing · Czech Republic

                  Czech manufacturer of railway and public transport vehicles

                  Same segment
                  People
                  6,642
                  Parts
                  8
                  6 sources

                  Updated

                  Goodyear Tire and Rubber Company

                  Company · Manufacturing · United States

                  American multinational tire manufacturer

                  Same segment
                  Revenue
                  $17.7B
                  TTM to Jun 2026
                  People
                  63,000
                  Parts
                  6
                  8 sources

                  Updated

                  Spectrum Brands

                  Company · Manufacturing · United States

                  Same segment
                  Parts
                  6
                  6 sources

                  Updated

                  Ashland Inc.

                  Company · Manufacturing · United States

                  Same segment
                  Revenue
                  $1.8B
                  TTM to Jun 2026
                  Parts
                  5
                  6 sources

                  Updated

                  Kenwood Limited

                  Company · Manufacturing · United Kingdom

                  British kitchen appliances manufacturer

                  Same segment
                  Parts
                  5
                  5 sources

                  Updated

                  07

                  Verification

                  How the findings stand
                  Public items
                  26

                  No reader has confirmed or flagged a finding yet. Signed-in readers confirm or flag each finding against its source; three independent confirmations mark it community confirmed. How verification works