System Atlas

Mapped from public sources. First mapped Updated

Overview

What it is
  • American global doughnut company and coffeehouse chain
    In the words of wikidata.org

What is public so far is its identity and 19 facts from open registries, each with its source and date. How it is built inside has not been mapped yet.

02

Financials

Every public fact with how sure it is, where it comes from and when it was stated.

  • Employees4,000Inferred · low confidence
    wikidata.org: show sources
    • Wikidata Q1192805wikidata.org
      “4,000 employees as of 2011 (Wikidata P1128).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2011
  • Foundedin 1937Inferred · high confidence
    wikidata.org: show sources
    • Wikidata Q1192805wikidata.org
      “Founded in 1937 (Wikidata P571).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • HeadquartersWinston-SalemInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q1192805wikidata.org
      “Headquarters: Winston-Salem (Wikidata Q49227).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Legal formBusiness CorporationInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q1192805wikidata.org
      “Legal form: Business Corporation (Wikidata Q130264117).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Parent organizationJAB Holding CompanyInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q1192805wikidata.org
      “Parent organization: JAB Holding Company (Wikidata Q1691896).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • LEI549300SW1I7LNVBRTO38Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Legal Entity Identifier 549300SW1I7LNVBRTO38 (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • Legal formBusiness CorporationInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Legal form: Business Corporation (ISO 20275 ELF 1QMT) (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • JurisdictionUS-NCInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Jurisdiction: US-NC (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • Registered as0513436 at Corporations Division (Department of the Secretary of State)Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Registered as 0513436 at Corporations Division (Department of the Secretary of State) (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • Incorporatedon 1999-12-02Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Legal entity created on 1999-12-02 (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • Entity statusactiveInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Entity status: ACTIVE (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • HeadquartersWinston-Salem, United StatesInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300SW1I7LNVBRTO38search.gleif.org
      “Headquarters address: Winston-Salem, US (GLEIF LEI 549300SW1I7LNVBRTO38, record updated 2026-04-15).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 15 Apr 2026
  • SEC CIK0001857154Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0001857154sec.gov
      “SEC Central Index Key 0001857154 (Krispy Kreme, Inc.).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 28 Dec 2025
  • Revenue$1.5BInferred · high confidence
    sec.gov: show sources
    • SEC 10-K filed 2026-03-06, accession 0001857154-26-000015sec.gov
      “Revenue of $1,522,616,000 for the fiscal year ended 2025-12-28 (as of 2025), reported in the 10-K filed 2026-03-06 (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    FY2025
  • Revenue (latest quarter)$331.0MInferred · high confidence
    sec.gov: show sources
    • SEC 10-Q filed 2026-08-06, accession 0001857154-26-000046sec.gov
      “Revenue of $330,995,000 for the three months ended 2026-06-28 (quarter to Jun 2026, as of 2026), reported in the 10-Q filed 2026-08-06 (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    Quarter to Jun 2026
  • Revenue (trailing twelve months)$1.5BInferred · high confidence
    sec.gov: show sources
    • SEC 10-Q filed 2026-08-06, accession 0001857154-26-000046sec.gov
      “Revenue of $1,465,694,000 for the twelve months ended 2026-06-28 (TTM to Jun 2026, as of 2026): the sum of the four quarters ended 2025-09-28, 2025-12-28, 2026-03-29, 2026-06-28 (one quarter taken as its fiscal year less the other three), in SEC filings (us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax); latest 10-Q filed 2026-08-06.”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    TTM to Jun 2026
  • TickerDNUTInferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0001857154sec.gov
      “Traded as DNUT (SEC EDGAR submissions for CIK 0001857154).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 28 Dec 2025
  • SIC code5400 Retail-Food StoresInferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0001857154sec.gov
      “SEC standard industrial classification 5400 (Retail-Food Stores).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 28 Dec 2025
  • Latest annual report10-K for 2025-12-28, filed 2026-03-06Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0001857154sec.gov
      “Latest annual report: 10-K for the period ended 2025-12-28, filed 2026-03-06 (https://www.sec.gov/Archives/edgar/data/1857154/000185715426000015/0001857154-26-000015-index.htm).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 28 Dec 2025
03

People and leadership

Notable people in their roles at Krispy Kreme, as Wikidata or the source named states them. Anyone listed can ask to be taken off.

04

Map

Deepen this profile

0 of 56 primitives covered · 0%

56 primitives in 8 parts have nothing on them yet. Pay for focused research and what it finds is public for everyone.

What a map would hold

Part by part, what a map of Krispy Kreme would hold. Nothing is mapped yet, so every primitive reads as not mapped.

  • Demand: winning customers

    0 of 8 mapped
      Show 8 more not mapped
      • Concept and positioningNot mapped
      • Guest acquisitionNot mapped
      • Events and group salesNot mapped
      • Menu and room pricingNot mapped
      • Event proposalsNot mapped
      • Event contracts and supplier termsNot mapped
      • Reservations and table managementNot mapped
      • Rooms and occupancyNot mapped
    • Supply: making or delivering the offer

      0 of 11 mapped
        Show 11 more not mapped
        • Concept and offerNot mapped
        • Prep and production planningNot mapped
        • PurchasingNot mapped
        • Food and beverage suppliersNot mapped
        • ServiceNot mapped
        • Food and service consistencyNot mapped
        • Stock and par levelsNot mapped
        • Delivery and takeawayNot mapped
        • Menu and recipesNot mapped
        • Front of houseNot mapped
        • Back of houseNot mapped
      • Customers: keeping them

        0 of 5 mapped
          Show 5 more not mapped
          • Guest welcomeNot mapped
          • Guest recoveryNot mapped
          • Account managementNot mapped
          • Guest profilesNot mapped
          • Repeat guestsNot mapped
        • Money: getting paid and paying

          0 of 8 mapped
            Show 8 more not mapped
            • Billing and invoicingNot mapped
            • Collections and receivablesNot mapped
            • Payments and payablesNot mapped
            • PayrollNot mapped
            • Accounting and closeNot mapped
            • Budgeting and forecastingNot mapped
            • Cash and treasuryNot mapped
            • Food and beverage costNot mapped
          • People: who does the work

            0 of 6 mapped
              Show 6 more not mapped
              • Org structureNot mapped
              • HiringNot mapped
              • Onboarding and trainingNot mapped
              • Performance and payNot mapped
              • Labour schedulingNot mapped
              • Policies and cultureNot mapped
            • Systems: tools and data

              0 of 7 mapped
                Show 7 more not mapped
                • Core system of recordNot mapped
                • Communication toolsNot mapped
                • IntegrationsNot mapped
                • Daily flash reportNot mapped
                • Data managementNot mapped
                • Security and accessNot mapped
                • Point of saleNot mapped
              • Control: rules the company runs under

                0 of 7 mapped
                  Show 7 more not mapped
                  • Liquor, food and premises licencesNot mapped
                  • Regulatory complianceNot mapped
                  • Insurance and riskNot mapped
                  • Legal and contracts administrationNot mapped
                  • Food safetyNot mapped
                  • Health inspectionsNot mapped
                  • Tips and labour complianceNot mapped
                • Direction: deciding where it goes

                  0 of 4 mapped
                    Show 4 more not mapped
                    • Strategy and goalsNot mapped
                    • Governance and decision rightsNot mapped
                    • Management cadenceNot mapped
                    • Learning and improvementNot mapped
                  • Specific to this company

                    1 of 1 mapped
                    • Outside the industry schema3 components
                  05

                  Timeline

                  Dated events from the sources, newest first. Funding and ownership carry the date the source stated them.

                  1. Jan 2024
                    LeadershipJosh Charlesworth, chief executive: started
                    wikidata.org
                  2. 1999
                    FoundedFounded
                    search.gleif.org
                  3. 1937
                    FoundedFounded
                    wikidata.org
                  06

                  Sources

                  Only what anyone could find on the open web appears here: company sites, registries, filings, reviews and press. Private material never shows on a public page.

                  Evidence
                  How sure each item is
                  • Verified0
                  • Self-reported0
                  • Inferred21
                  • Low confidence1
                  Sources most relied on
                  • search.gleif.org8 items · read
                  • sec.gov8 items · read
                  • wikidata.org6 items · read
                  Open-web sources cited
                  5

                  Identifiers

                  Its entries in open registers, each linked to its record where the register has one.

                  07

                  Similar organizations

                  Others in restaurants and other eating places first, those sharing the most parts of their map leading, then the nearest by shared parts elsewhere.

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                  Same segment
                  Parts
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                  3 sources

                  Updated

                  Carrols Restaurant Group

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                  Same segment
                  Revenue
                  $1.9B
                  TTM to Mar 2024
                  Parts
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                  3 sources

                  Updated

                  Cracker Barrel

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                  American restaurant chain

                  Same segment
                  Revenue
                  $3.3B
                  TTM to Jul 2026
                  Parts
                  3
                  3 sources

                  Updated

                  Del Frisco's Restaurant Group

                  Company · Restaurants and Other Eating Places · United States

                  American restaurant company

                  Same segment
                  Parts
                  3
                  3 sources

                  Updated

                  08

                  Verification

                  How the findings stand
                  Public items
                  22

                  No reader has confirmed or flagged a finding yet. Signed-in readers confirm or flag each finding against its source; three independent confirmations mark it community confirmed. How verification works