System Atlas

Mapped from public sources. First mapped Updated

Overview

What it is

What is public so far is its identity and 12 facts from open registries, each with its source and date. How it is built inside has not been mapped yet.

02

Financials

Every public fact with how sure it is, where it comes from and when it was stated.

  • Revenue$1.2BInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q22000919wikidata.org
      “Revenue 1,200,000,000 USD (no date given) (Wikidata P2139). Cited: https://venturebeat.com/2019/10/02/deliveroo-lost-284-million-in-2018-amid-bruising-food-delivery-battle/”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Foundedin 2013Inferred · high confidence
    wikidata.org: show sources
    • Wikidata Q22000919wikidata.org
      “Founded in 2013 (Wikidata P571).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • HeadquartersLondonInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q22000919wikidata.org
      “Headquarters: London (Wikidata Q84).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • Legal formprivate company limited by sharesInferred · high confidence
    wikidata.org: show sources
    • Wikidata Q22000919wikidata.org
      “Legal form: private company limited by shares (Wikidata Q6832945).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 2 Nov 2026
  • LEI549300XN3CMYGITD5K98Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Legal Entity Identifier 549300XN3CMYGITD5K98 (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • Legal formPrivate Limited CompanyInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Legal form: Private Limited Company (ISO 20275 ELF H0PO) (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • JurisdictionGBInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Jurisdiction: GB (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • Registered as08167130 at Companies HouseInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Registered as 08167130 at Companies House (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • Incorporatedon 2012-08-03Inferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Legal entity created on 2012-08-03 (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • Entity statusactiveInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Entity status: ACTIVE (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • HeadquartersLondon, United KingdomInferred · high confidence
    search.gleif.org: show sources
    • GLEIF LEI record 549300XN3CMYGITD5K98search.gleif.org
      “Headquarters address: London, GB (GLEIF LEI 549300XN3CMYGITD5K98, record updated 2026-04-21).”
      Quoted sourceregistryRead 2 Nov 2026Open at the quote
    as of 21 Apr 2026
  • SEC CIK0001872342Inferred · high confidence
    sec.gov: show sources
    • SEC EDGAR filer 0001872342sec.gov
      “SEC Central Index Key 0001872342 (Deliveroo PLC/ADR).”
      Quoted sourcefilingRead 3 Nov 2026Open at the quote
    as of 3 Nov 2026
03

People and leadership

Notable people in their roles at Deliveroo, as Wikidata or the source named states them. Anyone listed can ask to be taken off.

04

Map

Deepen this profile

0 of 56 primitives covered · 0%

56 primitives in 8 parts have nothing on them yet. Pay for focused research and what it finds is public for everyone.

What a map would hold

Part by part, what a map of Deliveroo would hold. Nothing is mapped yet, so every primitive reads as not mapped.

  • Demand: winning customers

    0 of 8 mapped
      Show 8 more not mapped
      • Brand and customerNot mapped
      • Traffic and acquisitionNot mapped
      • Store teams and conversionNot mapped
      • Pricing and promotionsNot mapped
      • Trade and bulk quotesNot mapped
      • Vendor and channel termsNot mapped
      • Online storefrontNot mapped
      • MarketplacesNot mapped
    • Supply: making or delivering the offer

      0 of 12 mapped
        Show 12 more not mapped
        • Product development and own brandNot mapped
        • Buying and open-to-buyNot mapped
        • Purchase ordersNot mapped
        • Vendors and brandsNot mapped
        • SellingNot mapped
        • Product qualityNot mapped
        • StockNot mapped
        • Order fulfilmentNot mapped
        • MerchandisingNot mapped
        • AssortmentNot mapped
        • Shrink and loss preventionNot mapped
        • Store and omnichannel fulfilmentNot mapped
      • Customers: keeping them

        0 of 7 mapped
          Show 7 more not mapped
          • First purchaseNot mapped
          • Customer careNot mapped
          • Account managementNot mapped
          • Customer profilesNot mapped
          • Repeat purchaseNot mapped
          • ReturnsNot mapped
          • LoyaltyNot mapped
        • Money: getting paid and paying

          0 of 7 mapped
            Show 7 more not mapped
            • Payments at checkoutNot mapped
            • Collections and receivablesNot mapped
            • Vendor paymentsNot mapped
            • PayrollNot mapped
            • Accounting and closeNot mapped
            • Budgeting and forecastingNot mapped
            • Cash and treasuryNot mapped
          • People: who does the work

            0 of 6 mapped
              Show 6 more not mapped
              • Org structureNot mapped
              • HiringNot mapped
              • Onboarding and trainingNot mapped
              • Performance and payNot mapped
              • Store staffingNot mapped
              • Policies and cultureNot mapped
            • Systems: tools and data

              0 of 7 mapped
                Show 7 more not mapped
                • Core system of recordNot mapped
                • Communication toolsNot mapped
                • IntegrationsNot mapped
                • Sales and margin reportingNot mapped
                • Data managementNot mapped
                • Security and accessNot mapped
                • Point of saleNot mapped
              • Control: rules the company runs under

                0 of 5 mapped
                  Show 5 more not mapped
                  • Licences and registrationsNot mapped
                  • Regulatory complianceNot mapped
                  • Insurance and riskNot mapped
                  • Legal and contracts administrationNot mapped
                  • Store safetyNot mapped
                • Direction: deciding where it goes

                  0 of 4 mapped
                    Show 4 more not mapped
                    • Strategy and goalsNot mapped
                    • Governance and decision rightsNot mapped
                    • Management cadenceNot mapped
                    • Learning and improvementNot mapped
                  • Specific to this company

                    1 of 1 mapped
                    • Outside the industry schema5 components
                  05

                  Ownership and funding

                  Who funds or owns it and what it funds or owns, each link with the source it rests on.

                  Parent organizations (2)
                  06

                  Timeline

                  Dated events from the sources, newest first. Funding and ownership carry the date the source stated them.

                  1. As of 2 Nov 2026
                    OwnershipParent organization: Deliveroo Limited
                    api.gleif.org
                  2. As of 2 Nov 2026
                    OwnershipParent organization: DoorDash
                    api.gleif.org
                  3. 2013
                    FoundedFounded
                    wikidata.org
                  4. 2013
                    LeadershipWill Shu, chief executive: started
                    wikidata.org
                  5. 2012
                    FoundedFounded
                    search.gleif.org
                  07

                  Sources

                  Only what anyone could find on the open web appears here: company sites, registries, filings, reviews and press. Private material never shows on a public page.

                  Evidence
                  How sure each item is
                  • Verified0
                  • Self-reported0
                  • Inferred19
                  • Low confidence0
                  Sources most relied on
                  • search.gleif.org8 items · read
                  • wikidata.org5 items · read
                  • api.gleif.org4 items · read
                  • sec.gov2 items · read
                  Open-web sources cited
                  5

                  Identifiers

                  Its entries in open registers, each linked to its record where the register has one.

                  08

                  Similar organizations

                  Others in retail & e-commerce first, those sharing the most parts of their map leading, then the nearest by shared parts elsewhere.

                  LVMH

                  Company · Retail & e-commerce · France

                  French multinational luxury goods conglomerate

                  Same segment
                  Revenue
                  €80.8B
                  People
                  215,000
                  Parts
                  9
                  9 sources

                  Updated

                  Alibaba Group

                  Company · Retail & e-commerce · China

                  Chinese multinational technology company

                  Same segment
                  Revenue
                  $148.4B
                  TTM to Mar 2026
                  People
                  251,462
                  Parts
                  8
                  7 sources

                  Updated

                  Sea Ltd

                  Company · Retail & e-commerce · Singapore

                  Singaporean company

                  Same segment
                  Revenue
                  $22.9B
                  TTM to Dec 2025
                  Parts
                  7
                  7 sources

                  Updated

                  CVS Health

                  Company · Retail & e-commerce · United States

                  Same segment
                  Revenue
                  $415.1B
                  TTM to Jun 2026
                  People
                  300,000
                  Parts
                  6
                  6 sources

                  Updated

                  INGKA Group

                  Company · Retail & e-commerce · Netherlands

                  Holding company

                  Same segment
                  Revenue
                  €35.1B
                  People
                  166,985
                  Parts
                  6
                  6 sources

                  Updated

                  Axfood

                  Company · Retail & e-commerce · Sweden

                  Same segment
                  Parts
                  5
                  5 sources

                  Updated

                  09

                  Verification

                  How the findings stand
                  Public items
                  19

                  No reader has confirmed or flagged a finding yet. Signed-in readers confirm or flag each finding against its source; three independent confirmations mark it community confirmed. How verification works